Marketing Technology & Strategy Lead (12 month Fixed-Term)

Mō te whai waahi | About the opportunity

Are you a digital marketing technologist who thrives at the intersection of strategy, data, and technology?  Farmlands, New Zealand’s largest farming co-operative, is seeking a hands-on expert to lead and evolve our digital customer communications ecosystem.

In this pivotal role, you’ll design and deliver targeted, data-driven digital journeys - translating customer insights and commercial objectives into strategic marketing plans that drive engagement, conversion, and loyalty. You’ll be responsible for our marketing technology stack (including Adobe Campaign and more), leading campaign automation and turning data into measurable commercial outcomes.

Your impact will span owned channels (email, app, web), earned (social), and paid (digital advertising), ensuring our rural customers receive timely, relevant, and personalised communications. You’ll also collaborate closely with our newest joint venture, Flex, to create seamless lead generation and accelerate business growth.

This is a 12-month fixed-term position.

Mōhou ake | About you

You’re a digital marketing specialist who combines commercial acumen with technical know-how. You bring :

• A proven track record in digital marketing, marketing automation, or CRM, with a sharp focus on driving revenue and commercial results
• Hands-on experience with marketing automation platforms and workflow creation - comfortable navigating tools like Adobe Campaign, Salesforce Marketing Cloud, or similar.
• The ability to communicate clearly and confidently, even when working with multiple stakeholders in complex environments

Bonus points if you also offer :

• Direct experience with Adobe Campaign
• Relevant qualifications in marketing, digital, or technology
• Previous exposure to the rural sector or product-led environments

Mō ngā painga | About the benefits

• Flexible working options and free onsite parking
• Great perks from day one – Competitive salary, sick leave from Day 1, paid birthday leave, leave purchase opportunity
• Support for your whānau – additional parental leave
• Grow with us – Access to our learning platform The Greenhouse and LinkedIn Learning with ongoing development opportunities
• Everyday extras – Staff discounts at Farmlands stores and exclusive shareholder offer and many more!
• A pet-friendly office environment, vibrant local café scene, and strong team culture

Te Tono | How to apply

Ready to shape the future of digital engagement at Farmlands? Apply now. We’re reviewing applications as they come in, so don’t wait!

Bring your expertise, your curiosity, and your drive to make a real impact – and help us deliver smarter, more connected experiences for our customers.

Apply today and let’s grow together.

Mō matou | About us

At Farmlands Te Whenua Tāroa, New Zealand’s largest farming co-operative, we’re driven by three core values : Be You, Minds Open, and See It Through. We support NZ farmers and growers to boost profitability and productivity, aiming to be the trusted partner for everyone connected to the land.

With over 1,200 team members across 80+ locations, we offer diverse operations - from retail and feed production to ecommerce and fuel. Join us to be part of a Kiwi-owned brand that values your uniqueness, creativity, and teamwork in a fast-paced, collaborative environment.

Applicants must have the legal right to work in New Zealand.

Please note that the successful candidate will need to complete pre-employment checks including references, Ministry of Justice check, and proof of right to work.