Creative Strategist, Youth Editorial Product

Company Description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Designation

Creative Strategist, Youth Editorial Product (weKaypoh)

Responsibilities

Content Creation

• Generate and bring big ideas to life with comfort in digital, social, mobile mediums by (i) generating story ideas based on news events and (ii) bring story ideas to life by creating videos
• In charge of content production from start to end- ideating, producing, filming and editing
• Ensure the quality and appropriateness of digital content by initiating, overseeing and driving creative content direction and ideas
• Strike delicate balance with content that is entertaining yet newsy
• Produce spreadable innovative and compelling content for a Gen Z centric digital platform targeting Gen Z audience
• Monitor the conversations of the day and stay ahead of digital trends
• Track and analyse video performance to uncover insights, develop and implement content strategies by reviewing audiences' needs
• Ensure all content has a multi-platform approach to maximise the viewer experience
• Run day-to-day and end-to-end content creation operations such as establishing content schedule and roadmap

Audience and Partner Engagement

Qualifications

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