Advertising & Audience Engagement Optimization Manager

Our company operates in the large-screen advertising and digital media sector, targeting both English-speaking and Mandarin-speaking communities, with opportunities to engage with Chinese celebrities

and influencers, and with growth potential in the media and tourism sectors.

This position is responsible for planning, organising, directing, and controlling bilingual advertising and audience engagement strategies.The Manager will develop and oversee audience engagement optimization strategies based on psychological and behavioral analysis to increase interaction rates, audience retention,and conversion.Location : Auckland & Queenstown

Minimum Weekly Hours : 30

Fully use of company car in Otago area.

Responsibilities :

Develop annual and project-based content and audience engagement optimization plans, ensuring alignment with the company's overall objectives.

Lead and guide the content teams, providing advice on language adaptation, cultural alignment, review bilingual (English and Mandarin) advertising materials.

Apply psychological skills to provide analysis results into content design to enhance the attractiveness and engagement of advertising materials among audiences from different cultural backgrounds.

Foster a collaborative and innovative work environment that encourages creativity and content optimization.

Allocate personnel and resources effectively to ensure efficient execution of advertising project

Monitor advertising performance through audience analysis, engagement metrics, and feedback.

Evaluate content quality to ensure compliance with brand standards and cultural appropriateness.

Requirements :

Master's degree or higher in English, with strong language proficiency and the ability to create, edit, and review high-quality written content, as well as deliver effective spoken communication,

in both English and Mandarin.

Psychological qualifications or related professional skills are preferred, with the ability to conduct audience reaction analysis.

Familiarity with bilingual copywriting, content editing, and the development process for effective communication.

Prior cross-cultural study or work experience is preferred.

Must be proficient in both written and spoken English and Mandarin.

Familiar with English-language tourism-related business

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