Senior Marketing Executive / Assistant Marketing Manager

To play a key role in the marketing aspects for the MINI brand in Singapore and increasing brand and product awareness through developing strategies that match customer / prospects requirements to ensure increased existing customer loyalty and attract conquest customers

Job responsibilities :

Supporting role in establishing the marketing strategy for the dealership

Support development of a consistent marketing strategy and plan based on agreed target audience with Brand Principal and Dealership Management

Ensure action plans are implemented to achieve short- and long-term marketing objectives

Conduct SWOT analysis of dealership marketing activities

Conduct strategic reviews and amend objectives / approaches as required

Observing the market and assisting in marketing activities / campaigns

Support and execute marketing initiatives and events (annual and ad hoc)

Coordinate potential marketing and sponsorship opportunities across departments

Liaise with agencies and vendors for development, production, and post-campaign / event reports (collaterals, webpages, materials)

Ensure marketing communications comply with MINI CI and Brand Principal approvals

Coordinate with BMW and MINI brand departments on brand / product events

Analyse competitor activities and campaigns

Stay updated on consumer / industry trends, marketing landscape, and MINI product knowledge

Operational management and inventory control

Monitor marketing spend and invoicing against allocated budget

Ensure timely submission of post-campaign / event reports to Brand Principal and Management

Manage and update dealership marketing collaterals

Oversee stock inventory of marketing merchandise

Contact point for internal and external partners

Coordinate all marketing matters with internal / external stakeholders

Work with agencies and vendors on development, production, and post-campaign / event reporting of CRM collaterals, webpages, and materials

Public relations initiatives and activities

Assist in press-related topics and activities

Coordinate media test drives and consolidate news clippings

Qualifications

• Degree or equivalent in Marketing, Business or any related field
• Proficient in Microsoft Office (Word, Excel, PowerPoint)
• Proficient in Adobe Photoshop, Illustrator is a plus
• Possess a valid Class 3 / 3A driving license
• Passion in the MINI brand

Professional experience

Candidate Requirements

Digital Marketing

Strong knowledge of social media platforms, SEO / SEM, and Google Analytics

Creative Marketing

Skilled in content creation (copywriting, graphics, video assets) for multi-channel campaigns

Event Management

Hands-on experience in planning, organising, and executing marketing events, roadshows, or product launches

General Competencies

Excellent project management and multitasking abilities

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