Senior Manager / Assistant Director (Marcom) (Business Operations), IME

Senior Manager / Assistant Director (Marcom) (Business Operations), IME

Agency for Science, Technology and Research – Queenstown

The Business Operations Dept in IME is looking for a resourceful, self-starting, detail-oriented and adaptable marketing and communications professional with a deep interest in the semiconductors industry. This role also requires a high degree of confidence and professionalism in interacting with stakeholders from the Singapore Government, academia and industry.

Job Responsibilities :

• Brand, Marketing and Communications Strategy : Develop and implement comprehensive marketing and communication strategies across owned, earned, and paid media channels.
• Employer Branding : Design and execute employer branding strategies to strengthen IME's reputation as an employer of choice and attract top talent.
• Brand Messaging : Create and maintain IME's message house, ensuring consistent brand voice and positioning across all communications.
• Brand Consistency : Ensure all materials adhere to IME's branding guidelines, maintaining consistency in visual identity, messaging, and house style across all touchpoints.
• Digital Marketing & Website Management : Continuously enhance IME's website features, functionality, and user experience.
• Digital Content Strategy : Develop, curate, and manage compelling digital content across multiple platforms.
• Multi-channel Amplification : Develop and execute strategies to amplify IME's content, research announcements, and key messages across multiple channels to maximise reach and impact.
• Content Creation : Design and develop professional marketing presentations, brochures, and promotional materials for IME's participation in international conferences, trade shows, and external events.
• Event Marketing & Social Media Management : Create, manage, and distribute content related to IME's external visits, conferences, and industry events across digital and social media platforms.
• Public Relations & Communications : Collaborate with A
• STAR Corporate Communications team to draft, review, and distribute press releases.
• Cross-functional Collaboration & Project Management : Work closely with research teams, business development, and leadership to align marketing efforts with organisational goals and research initiatives.

Job Requirements :

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