At Griffin's Snacks, we're proud of our heritage and being New Zealand's largest snack food company, producing a large range of iconic and much-loved kiwi brands - many of which have been known and loved for generations.We're looking for an inspiring leader to join our team in the full time, permanent role of Head of Marketing – Griffin's Branded and Huntley & Palmers.
Reporting to our Marketing Director NZ, this pivotal role is based at our Head Office in Ellerslie, Auckland (with onsite parking and delicious snacks included), spending some time at our two South Auckland manufacturing sites, driving cross-functional working relationships and project delivery.If you're a dynamic and experienced marketer who naturally thinks to the future, has solid experience crafting and building NZ brands and who is excited at the opportunity to influence how our Griffin's Branded, ETA and Huntley & Palmers brands show up in pantries going forward, then this could be the role for you!
What will you be responsible for?
In this role, you'll develop and lead the strategic direction, vision and operational execution of brand, marketing, commercial and agency partnership strategies across the above-mentioned portfolios to drive sustainable and profitable brand growth.
You'll be responsible for...Strategy : Ensuring strategies are grounded in deep consumer insights (also commercially viable and future-fit to shifting market dynamics), partnering with category teams to align strategies to category growth trends, building and communicating a compelling brand vision and purpose, leading development of strategic communication plans & owning your portfolio inputs into business planning milestonesOperational : Supporting the team to translate brand strategy into results driven, integrated marketing and execution plans, working cross functionally to execution excellence across all touchpoints, overseeing NPD projects & driving alignment across teams to deliver against 1 & 3 yr planning metricsPeople leadership : Leading, coaching and developing a high performing team of 2 direct reports (Senior Brand Managers) and 1 indirect report (Assistant Brand Manager)Leading & building strong agency partnershipsFinancial : Developing, managing and optimising brand, media and NPD budgets in line with authority levelsWhat you'll bring to the role?
10+ years senior FMCG brand marketing experience (extra tick if you've had experience in sales, customer or field)Tertiary qualification with a marketing endorsementA passion for understanding your consumersProven experience in leading, engaging and empowering your teams – you lead from the front, create a sense of belonging and are passionate about taking others on the journey with you to deliver results!
Exceptional stakeholder engagement through building strong relationships and the ability to adapt your approach to connect and influence both internally & externallyStrong strategic thinking and agility, with the skillset to create and drive portfolio vision & purpose across all levels of the businessHigh level of commercial acumen – you're connected to and understand the implications of the numbers & keep across the reasoning and impacts of key business decisionsExpertise in brand development, innovation & digital marketingProven budget and agency management skills (media, creative, digital, consumer)Circana or other scan data providers experience and MS Suite literateWhat can you expect in return?
In addition to having plenty of snacks on hand in the office, you can expect a competitive package, supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday Leave, Wellbeing & Volunteer Days and a free onsite gym membership!
If you're keen to be part of an internationally owned but locally operated company, creating happy snacking moments every day, we'd love to hear from you!
Please apply directly online (and note the details below).
Our application process includes a second Job Specific Application Form to help support your job application.
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Head Of Marketing • Auckland, Auckland, New Zealand