Senior Marketing Manager

About the Role

As a Senior Marketing Manager, you'll translate customer and product strategy into Customer Lifecycle (CRM) plans, working with your team to manage through to execution.

You'll be responsible for the delivery & measurement of value to existing customers across the customer lifecycle.

We're looking for a strategic marketer, who is truly customer obsessed and willing to go the extra mile to deliver world class experiences and commercial results.

You'll be responsible for working relationships with agency partners and a wide range of internal stakeholders, you'll deliver on-brief, on-budget and on-time campaigns and other marketing deliverables that drive customer outcomes we can be proud of while delivering commercial performance.

This role will suit someone who comes from a background in CRM or Lifecycle marketing within a large complex organisation, who can drill down into our data and provide clear insights and make it actionable.

You'll be skilled in the test / learn / optimise approach to marketing communications and programmes through a variety of channels and touchpoints.

You'll also be an expert in your craft and enjoy coaching and developing your team and wider stakeholders.

If this exciting opportunity sounds like you, apply now!

What will you bring?

8+ years' marketing & communications experience within a large, complex organisation.

Proven expertise within your specific marketing craft focusing on driving performance and commercial outcomes.

Hands-on project management experience with the development, delivery, and optimisation of integrated marketing communications.

Experience working in data-rich sectors such as financial services, telecommunications, or service-based industries a plus.

Comfortable working with complex products, services and processes.

Ability to gather and translate relevant insights into consistent quality briefs for all communications.

Manage expectations and prioritise a complex workload often with conflicting demands and deadlines.

Strong stakeholder management skills to guide individuals to a fast and effective outcome.

Our Organisation

At Westpac, we're working together to build a fairer and stronger New Zealand for our people, customers, and communities.

For over 160 years we've been driven by our purpose to Create Better Futures Together.

What makes us unique are the incredible people we're lucky enough to have walk through our doors every day.

The giant 'W' on our building doesn't just stand for Westpac – it says, double you.

We're a place that values, rewards and recognises individuality.

Where you can be your whole self, your true self, and your best self.

We're recognised as a place where talent is developed, where passions are fuelled and where ambitions of all shapes and sizes thrive.

And it all starts with you!

Apply

Tono mai inaianei!

| Apply Now!

Apply today with your CV and Cover Letter.

The people of Aotearoa, New Zealand hail from many cultures and backgrounds.

At Westpac New Zealand, we draw on this enormous talent pool to cultivate a team rich in ability and empowered to reach its full potential.

Our aim is to be brave challengers, celebrating our differences and relentlessly advocating for our customers.

It starts with us – we believe that when we care deeply and do our best for our people, they'll do their best for our customers.

We encourage people from all walks of life to apply, including those who are neurodiverse, have chronic health conditions or disabilities – your attitude and passion are as important to us as your experience, qualifications and capabilities.

Mahi tahi tatou, kaha ake tatou | Together Greater

Applications Close27 September 2025

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