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Senior Marketing Automation Manager - 12 Month Fixed Term

Lotto New ZealandAuckland, Auckland, New Zealand

20 hours ago

Job description

Overview

Senior Marketing Automation Manager - 12 Month Fixed Term. Lead a small, high-performing team to execute Lotto NZ's marketing automation strategy across a range of digital channels. You’ll be the business lead for the Salesforce platform including Marketing Cloud and Data Cloud, using data-driven insights to create customer interactions that enhance personalization, improve engagement and drive commercial outcomes. This role blends creativity with precision, champions a test-and-learn culture, optimises communications for engagement and results, and ensures every touchpoint reflects Lotto NZ’s commitment to safe, responsible gaming.

Responsibilities

Lead a small, high-performing team to deliver Lotto NZ’s marketing automation strategy across digital channels.
Act as business lead for Salesforce Marketing Cloud and Data Cloud.
Use data-driven insights to create personalized customer interactions, improve engagement, and drive commercial outcomes.
Champion a test-and-learn culture; optimise communications for engagement and results.
Ensure all touchpoints reflect Lotto NZ’s commitment to safe, responsible gaming.
Collaborate with stakeholders in digital marketing and analytics; translate business needs into technical solutions.
Support campaigns, customer journey planning across multiple touchpoints and new programmes of work.

Qualifications

Experience implementing marketing campaigns using enterprise-level marketing automation platforms (Salesforce, Adobe, Marketo, Braze).

Strong data-oriented mindset; deep understanding of data use in marketing automation.

Proven expertise with Salesforce Marketing Cloud and Data Cloud; track record of data-driven, personalized campaigns.

Detail-oriented with strong communication skills; strong email creative and copywriting skills are a plus.

Experience managing teams; ability to translate business needs into technical solutions; collaborate with analytics, digital teams, and agency partners.

Balanced strategic thinking with hands-on execution; comfortable leading customer experience innovation initiatives.

Details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing and Sales

Industry : Retail

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Marketing Manager • Auckland, Auckland, New Zealand

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