Marketing Automation Specialist

OverviewStuff is on the lookout for a Marketing Automation Specialist to join our Stuff Digital team and play a vital role in delivering exceptional, data-informed customer experiences across all digital touchpoints.You will lead the development and optimisation of marketing automation strategies to drive customer revenue, grow registrations, and deepen user engagement.

Using platforms such as Braze and Piano, you'll craft automated journeys and personalised campaigns that align with business objectives and audience needs, making a measurable impact on engagement and retention.This role works at the heart of our business, connecting the dots between marketing, product, editorial and commercial functions to ensure our platforms are delivering results and unlocking the full potential of our automation capability.Responsibilities Designing and executing customer journey automation strategies to drive acquisition, engagement, retention, and conversion.

Using platforms such as Braze and Piano - as well as the potential of AI - to build, manage and improve campaigns that are effective and measurable.

Collaborating closely with Product, Editorial and Commercial teams to align marketing automation with business priorities.

Leading conversion rate optimisation initiatives across multiple touchpoints.

Advising on and championing the best use of marketing technology and AI tools across the organisation.

Managing budgets and contributing to overall profitability by ensuring effective marketing spend.

Supporting and contributing to a high-performing, collaborative team environment.Qualifications Proven experience in marketing automation, including campaign execution, testing and optimisation.

Strong understanding of lifecycle marketing, segmentation and behavioural targeting.

Excellent communication and stakeholder management skills.

A thoughtful approach to using AI and new technologies in marketing.

Familiarity with customer data platforms and analytics tools.

Knowledge of subscription-based models or digital media environments is advantageous.

A strategic mindset, strong analytical skills and attention to detail.

Confidence working in a fast-paced, collaborative environment.BenefitsYou'll be part of a team that values curiosity, creativity and shared success.

This role offers a chance to influence real outcomes for audiences and the business, working alongside some of the best in the industry.If you're looking for a role where you can make a real difference, bring your ideas to life and drive meaningful engagement with one of New Zealand's most recognised digital brands, we'd love to hear from you.Think you can do the job?

Then apply now and start your journey with Stuff today.Ka oti ranei i a koe tenei mahi?

Kati, tono mai inaianei kia timata ai to haerenga me Stuff i tenei ra.

Stuff champions inclusion.

Be it gender, ethnicity, beliefs, abilities or experiences - we know that diversity brings another lens through which we all learn, connect and grow.E kokiri nei a Stuff i te whainga kia whai wahi ai te katoa.

Haunga te ira, te iwi, nga whakapono, nga aheinga, nga wheako ranei o te tangata - e mohio nei tatou ma te kanorau e whai tirohanga hou ai, e ako ai, e tuhono ai, e whanake ano ai tatou katoa.As we are committed to creating a workplace that reflects the diverse communities in New Zealand, we will always invite and encourage applications from people of all genders, ethnicities, disabilities and ages.

We are committed to providing equal employment opportunities for all.Na runga i ta matou u ki tetahi taiao mahi e whakaatu ana i te kanorau o nga hapori i Aotearoa, i te ao, i te po, ka pohiringia, ka akina ano nga tono mahi a te marea whanui, haunga te ira, te iwi, te hauatanga, te pakeke ranei.

E u nei matou ki te whai kia watea ai a matou ara whai mahi ki te katoa i runga i te mana taurite.Disclaimer : Stuff does not accept unsolicited agency resumes.

Stuff is not responsible for any fees related to unsolicited resumes.

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