Senior Marketing Manager - Retail

What you’ll do

As our Senior Marketing Manager – Retail, you’ll lead the strategy and delivery of marketing that grows, engages, and retains Genesis’ residential and small business customers. You’ll shape how New Zealanders experience our brand – driving connection through data-led, creative, and integrated campaigns that build brand strength, encourage loyalty, and inspire customer action.

Some of the key responsibilities are :

• Develop and execute the annual marketing strategy and plan for residential and small business segments.
• Lead integrated, multi-channel campaigns across acquisition, onboarding, engagement, and retention.
• Champion the customer journey – using insights, segmentation, and data to create meaningful, personalized experiences across CRM, digital, and media.
• Shape go-to-market approaches for new product launches, pricing propositions, and partnerships.
• Collaborate across Brand, Product, Data, and Digital to ensure consistent storytelling and impactful customer experiences.
• Partner with media and creative agencies to deliver insight-led creative that connects emotionally with customers.
• Own marketing performance and reporting – using analytics and testing to continuously improve ROI and efficiency.
• Lead with creativity and commercial thinking, helping your team deliver work that balances innovation with measurable business impact.

What you’ll bring :

How we’ll help you thrive

At Genesis, we know that every moment matters - it’s not just about the mahi today, it’s also all the other benefits that set you up for a thriving future.

Some of our benefits include :

We’re proud of our strong culture, which makes Genesis a great place to work. Ensuring our people are safe at work and can be themselves is crucial, this is reflected in our focus on safety and wellbeing.

We believe embracing diversity, embedding equity and being intentional about inclusion are essential to making Genesis a strong, innovative workplace where different backgrounds, perspectives and ideas thrive.

Ready to join us?

If it’s opportunity and growth you crave, in an environment where support, respect and togetherness run deep, Genesis could be calling your name. Now’s the time to discover more, and to explore your next step with a company that can take your career great places.

This could be your moment, apply now!

Everyone’s journey is different

At Genesis, we understand that everyone has unique needs and experiences. We’re committed to creating a recruitment process that is fair, accessible, and inclusive for all. If you require any adjustments or accommodations to participate fully in our hiring process, please don’t hesitate to let us know. We’re here to support you every step of the way.

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