Senior Brand and Marketing Specialist (Market Development Loyalty) - Contract

Overview

Senior Brand and Marketing Specialist (Market Development Loyalty) - Contract with Air New Zealand. Join Air New Zealand’s Loyalty whānau and play a key role in shaping how our customers and partners experience one of New Zealand’s most loved brands. Drive growth and engagement across the loyalty ecosystem and help take the Airpoints programme to new heights. This full-time fixed-term position (until mid-December 2026) is available due to an internal promotion.

What you’ll be doing

• Lead the go-to-market strategy for our business offering within the loyalty programme, ensuring it delivers tangible value and engagement.
• Partner with creative and media agencies, and collaborate with internal teams to design cohesive and impactful marketing strategies.
• Manage stakeholder engagement across the business to align market development activities with the broader loyalty vision.
• Oversee and update partner brand guidelines to ensure consistent and effective representation of the Air New Zealand Loyalty brand.
• Manage campaign and initiative budgets, ensuring all spend is efficient, transparent and delivers maximum value in the current economic environment.
• Balance multiple projects and work streams at varying stages of the development pipeline, maintaining strong attention to detail and a structured, process-driven approach.
• Champion the loyalty brand across all marketing touchpoints, maintaining high standards of quality and alignment with Air New Zealand’s values.
• Identify new opportunities for growth and innovation within loyalty market development.

What you’ll bring

Working at Air New Zealand

This is a full-time fixed-term role based at our Auckland CBD office. We believe in the power of connecting face-to-face to build strong collaboration and creativity, and as such, this role requires four days in the office each week. Flexibility is part of how we work, and we support our people in finding balance while staying closely connected as a team.

Ready for take-off?

This is a fantastic opportunity to join a passionate team and make your mark on one of New Zealand’s most trusted brands. If you’re ready to shape the next chapter of Air New Zealand’s loyalty story, we’d love to hear from you.

Applications close 5 December 2025. Please note, if interested in this role, we may close the role early if we find our ideal candidate.

Additional Information

At Air New Zealand, we are proudly committed to diversity, equity and inclusion and believe in creating an inclusive workplace where everyone can be themselves and thrive. We encourage candidates from diverse backgrounds to apply. If you require accessibility accommodations in our recruitment process, please reach out to the recruiter listed on this job advert.

Whāia te pae tawhiti kia tata. Ko te pae tata whakamaua, kia tina. “Seek to bring distant horizons closer. Once near, seize them and make them your reality.”

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