Growth Marketing Lead

At Ideally, we're not just building a product, we're disrupting an industry.

Our platform helps brands, marketers, and innovation teams bring the voice of the consumer into the earliest stages of their ideas, building confidence and momentum in their work.

Traditional market research is slow, expensive, and data is siloed.

We enable rapid and affordable access to consumers around the world, along with research frameworks and AI agents to connect data together and develop rich insights.Since launching just over two years ago, we've worked with more than 170 clients globally, tested in 30+ countries, and answered over 7 million questions, helping brands like Asahi, Google, Afterpay, Frucor, and Dentsu bring ideas to life with clarity and confidence.

We're proud to be one of New Zealand's fastest-growing start-ups, recently named Marketing Technology of the Year (2024) by both Mumbrella and B&T.And, we're just getting started.

With offices in Auckland, Sydney, Melbourne, and New York, we're on a mission to take Ideally global.About the roleWe're looking for a full-stack Growth Marketing Lead to shape and scale how Ideally grows.

This is a rare opportunity to build the growth engine from the ground up, designing the strategy, owning execution, and helping define how we drive customer acquisition, conversion, and retention across multiple markets.You'll work across performance marketing, SEO, website optimisation, lifecycle campaigns, attribution, and experimentation—backed by smart data, compelling creative, and AI-enabled workflows.

If you're a builder who thrives in fast-moving environments and wants to make a measurable impact, this is your role.What you'll be doingOwn and evolve the growth roadmap across acquisition, conversion, and retentionLead and optimise multi-channel campaigns (paid social, SEM, SEO, ABM, and more)Build, test, and scale landing pages, creative assets, and conversion journeysDrive continuous experimentation across user journeys with a structured A / B testing programCollaborate with Product and RevOps to refine lead scoring, attribution models, and funnel visibilityDefine and track growth KPIs, building dashboards and reporting frameworks to support decision-makingPartner with Content and Design to develop high-performing creative across touchpointsWork with Client Success and Product to shape lifecycle journeys that drive retention and upsellBuild a repeatable, scalable growth model to support Ideally's expansion in NZ, Australia, and the USWhat you bring : 5+ years in a growth, performance, or demand generation role, ideally in SaaS or high-growth environmentsProven experience leading and executing multi-channel campaigns — from search and social to SEO and lifecycleStrong analytical mindset with hands-on experience using attribution tools, dashboards, and experimentation frameworksFamiliarity with common marketing and automation tools (e.g. HubSpot, GA4, Google Ads, LinkedIn Ads, etc.)A bias for testing and iteration, you move fast, but with purposeStrategic instincts paired with executional muscle : you can zoom out and own the roadmap, then dive in and get things doneCollaborative and confident communicator who thrives cross-functionally (sales, product, content, design)A genuine interest in creative industries, innovation, and the future of marketing, Ideally's world excites youCuriosity about AI and how it can augment creativity, performance, and efficiency.

You've already experimented with AI-enabled tools and think about where they fit into your stack and strategyWhy join Ideally?

We're building something genuinely new, a global insight platform that's changing how the world thinks about research, creativity, and decision-making.

It's fast, fun, and deeply meaningfulWork closely with a tight-knit, ambitious team across global marketsHelp shape the future of insights and creativity with AI at the coreCompetitive salary, meaningful equity, and room to growWorking at IdeallyWe have a team of 40 (and growing!) and you'll be working within our Auckland office.

We have an office-first culture to foster connection and creativity with flexibility to support everyone's personal situation.For remuneration, we offer competitive start-up salaries, ESOP arrangements, and other benefits such as a day off on your birthday.Unlock job insightsSalary match Number of applicants Skills matchYour application will include the following questions : Which of the following statements best describes your right to work in New Zealand?

How many years' experience do you have in digital marketing?

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