Web Designer & Content Marketing Specialist

OverviewThis role is a multifaceted role that combines website design and digital marketing.

This position is responsible for maintaining and developing content across the Helloworld websites, intranets and digital marketing assets for the NZ business.

This role requires a blend of technical proficiency, creativity, and a good understanding of digital marketing to enhance the online presence and customer engagement across our retail and wholesale brands.ResponsibilitiesWeb DesignDesign and develop visually appealing, user-friendly websites that align with business goals and branding guidelines using a Windows-based suite of products and CMS options including WordPress.Collaborate with internal stakeholders to understand their requirements and translate them into effective web solutions.Ensure websites are optimised for speed, usability, and SEO best practices.Maintain and update existing websites and implement new features and improvements as required.Digital Content MarketingDevelop and implement content marketing strategies to increase brand awareness and drive engagement.Create high-quality, engaging content for websites, blogs, social media, and email campaigns.Conduct keyword research and apply SEO best practices to improve organic search rankings and web traffic.Monitor and analyse website and content performance metrics, providing insights and recommendations for optimisation.Collaborate with the marketing team to align web design and content marketing efforts with overall marketing objectives.QualificationsBachelor's degree in Web Design, Marketing, Communications or a related field.Minimum of 3 years relevant work experience.Proven experience as a web designer & digital content marketer.Knowledge of IIS desirable.Solid understanding of SEO principles & content marketing strategies.Excellent written & verbal communication skills and ability to create engaging & persuasive content.Ability to manage multiple projects & deadlines in a fast-paced environment.Database management & analysisProficiency with Google Analytics GA4BenefitsStaff discounts on travelOpportunities for discounted family travelRegular Staff and Industry EventsCareer progression and supportAccess to Employee Assistance ProgramOther considerationsFull time role in the marketing team based in Auckland.

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