Overview
Brafton is one of the world's leading content marketing firms, with offices in Boston, London and Sydney.
We aspire to continually raise the bar on what people consider "marketing content."
We create result-focused strategies and content to drive SEO, social engagement and leads for our clients.
Our teams continuously build expertise across new media formats, including video, blogs, infographics and web design.
This is a remote full-time contract position open to candidates across New Zealand.
Position Summary
We are looking for an A-Player who is client-focused, self-motivated, digitally-savvy and results-driven.
You will primarily focus on four areas : account management, content marketing strategy, revenue retention and growth, and project management.
You will consult, strategise and manage the execution and integration of custom content strategies that drive growth for mid -large scale organisations.
To demonstrate success you must not only have industry SME but also possess killer organisational skills to manage a wide variety of initiatives.
Responsibilities
Account Management
— Our Content Marketing Strategists love account management, building a rapport with clients and truly understanding their business.
You will service a portfolio of 20-25 clients (mid-large in a wide variety of industries) and demonstrate the success of your strategies through ROI reporting and delivery against client objectives.
Content Strategy
— As a strategist, you will consult, develop and maintain strong, multi-faceted content marketing strategies for clients, including research, interpretation and presentation of statistical reporting.
Revenue Retention and Growth
— Success is measured by the retention of clients in your portfolio and growing your account base.
You must be able to sell the next strategy and create statements of work that help clients meet their business objectives.
You should be commercially savvy and understand how businesses make decisions and compete in the market.
Project Management
— Bring ideas to life working with Brafton's content creation teams (editorial, graphics, video, and social media), web integration team and clients to create strategies that deliver strong ROI against client objectives.
Success is measured by the strength in your portfolio and rewarded through incentive opportunities (client retention / organic growth).
While this is primarily a remote role, there will be meet-ups on at least a quarterly basis and some travel to visit clients in person may be required.
Skills & Qualifications
You need a relevant Bachelor's degree with a minimum of 3-5 years proven experience in Account Management and / or experience and demonstrated knowledge / expertise in latest content marketing / SEO strategy trends.
Not only do you know what makes for a great content strategy but you have a keen eye for displaying content optimising UX best practices.
Phenomenal communication skills.
Finally, one of your greatest strengths is your high attention to detail and organisational skills that allow you to be a rock star at managing multiple projects at a given time in a fast paced environment.
Key Skills Needed
Account Management
Content Marketing
Digital Strategy
SEO Strategy
Sales
Google Analytics
Google Adwords
Web Analytics
Social Media Strategy
Digital Marketing Consulting
Project Management
Benefits
BENEFITS INCLUDE
: Competitive incentive plan, Flex Work Schedule, Paid Time Off
Salary :
NZD 103,000 - 120,000 a year
(Pay range in NZD, on-target earnings).
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Marketing Strategist • Auckland, New Zealand