Digital Marketing Specialist

Overview

Fromthe beginning, our mission has been rooted in connection, building a culturewhere people feel seen, supported, and part of something bigger. Whether in ourstores or our support centres, we’re driven by the belief that business can(and should) be a force for good.

Wecall our employees partners because we believe in shared success. In oursupport office, that means collaborating with purpose, innovating with heart,and leading with humanity. We're proud to foster a workplace where growth isencouraged, ideas are welcomed, and impact is real.

At every level of our business, from sourcingthe world’s best coffee to building seamless digital experiences - we keeppeople at the centre. At Starbucks, it’s not just about what we do, it’s abouthow we do it together.

Why you’ll love this role

Why you’ll love this role :

Reporting to the Marketing Manager, you’llbring your expertise in CRM and loyalty communications while supporting ourbroader digital ecosystem, including email campaigns, website and ecommerce updates,and in-store digital screen content.

In this role, you’ll play a key role inbringing our digital platforms to life, empowering our customers throughcompelling, data-driven communication. You’ll also lead the transition to a newdigital platform and be instrumental in enhancing the digital Starbucksexperience, creating meaningful connections with our community, andcontributing to the continued growth of our brand.

• Implement the digital CRM and loyaltycommunication strategies aligned with business goals, leveraging insights fromcustomer data and analytics to drive engagement and growth.
• Lead key digital transformation projects,including CRM and loyalty platform roll out.
• Manage and optimise our loyalty program to increase retention,personalise experience and support overall marketing performance
• Oversee daily ecommerce and website (products, pricing andinventory) initiative aligned with seasonal promotional calendars.
• Own content planning and delivery for digitalmenu boards, drive-thru displays and instore screens.
• Collaborate with internal stakeholdersagencies and digital partners to ensure cohesive, effective campaign execution.
• Execute direct communication strategies thatdrive customer engagement, strengthen brand loyalty, and support to salesgrowth.

What you will bring to the role

What you will bring to the role :

Youwill have huge energy, intrinsic drive and resilience, and will have :

What we offer

What we offer :

Who we are

Whowe are :

Fromthe beginning, our mission has been rooted in connection, building a culturewhere people feel seen, supported, and part of something bigger. Whether in ourstores or our support centres, we’re driven by the belief that business can(and should) be a force for good.

Wecall our employees partners because we believe in shared success. In oursupport office, that means collaborating with purpose, innovating with heart,and leading with humanity. We're proud to foster a workplace where growth isencouraged, ideas are welcomed, and impact is real.

At every level of our business, from sourcingthe world’s best coffee to building seamless digital experiences - we keeppeople at the centre. At Starbucks, it’s not just about what we do, it’s abouthow we do it together.

Why you’ll love this role :

Reporting to the Marketing Manager, you’llbring your expertise in CRM and loyalty communications while supporting ourbroader digital ecosystem, including email campaigns, website and ecommerce updates,and in-store digital screen content.

In this role, you’ll play a key role inbringing our digital platforms to life, empowering our customers throughcompelling, data-driven communication. You’ll also lead the transition to a newdigital platform and be instrumental in enhancing the digital Starbucksexperience, creating meaningful connections with our community, andcontributing to the continued growth of our brand.

What you will bring to the role

What you will bring to the role :

Youwill have huge energy, intrinsic drive and resilience, and will have :

What we offer

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