Marketing Manager B2B

Position Description

The Marketing Manager B2B plays a critical role in strengthening KiwiRail Freight's position in the logistics market.

The role is responsible for developing and executing brand and marketing initiatives that build visibility, trust, and preference for KiwiRail Freight as the first choice for moving goods across New Zealand.

This includes shaping and activating brand plans, crafting impactful campaigns, and building strong partnerships with internal teams and external stakeholders.

By translating customer insights into effective marketing strategies, the Marketing Manager B2B ensures that our brand resonates with decision makers and directly supports business growth.

He korero mo matou | About us

At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly.

Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.

Our people make KiwiRail exceptional.

By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best.

If you're passionate about innovation and safety, we'd love to welcome you aboard.

Nga pukenga e rapu nei matou | What (skills) you will bring

Knowledge And Experience

7+ years of experience, preferably in B2B marketing

Industry or Supply Chain relevant experience would be a bonus

Understanding of CRM systems and marketing automation tools

You have proven experience developing and delivering brand strategies that drive measurable impact

Ways of working / Work-related qualities

You collaborate effectively with multiple internal stakeholders

You can build solid relationships with customers

You can develop the brand with vision and creativity

You are commercially astute and data-driven in decision-making

You model collaboration, safety, and continuous improvement

Other Requirements

You can travel nationally as required.

You can pass all required safety and pre-employment checks

Qualifications

A degree in Business, Marketing, or a related discipline

Relevant professional experience and industry certifications is a bonus

Nou te rourou | What\'s in it for you

Competitive salary plus 4% employer KiwiSaver contribution

Professional development opportunities to help you grow and succeed

Access to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support and discounted travel

Be part of a diverse and inclusive workplace dedicated to innovation, sustainability and community impact

Kua rite, kia rite | Ready to Make a Difference?

Applications close : 21 September 2025

Seniority level

Mid-Senior level

Employment type

Full-time

Job function

Marketing and Sales

Industries : Transportation / Trucking / Railroad

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Auckland, Auckland, New Zealand

Senior Consumer Insights and Planning Lead

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