Marketing Manager

Overview

Lead the global growth of Rascals as the marketing force behind powerful campaigns and brand experiences that excite consumers worldwide. ZURU is on a mission to disrupt across industries through radical innovation and automation advances. This spans pillars including ZURU Toys, ZURU Tech, and ZURU Edge, with brands such as Bunch O Balloons, Mini Brands, XSHOT, Rainbocorns, Smashers, MONDAY Haircare, Rascals, NOOD, BONKERS, and Gumi Yum Surprise.

Founded in 2003 by Nick and Mat Mowbray, ZURU has grown to a team of over 5,000 across more than 30 international locations and is one of the largest toy companies in the world.

Role purpose

You will be the Marketing leader & brand champion for the Rascals brand in your assigned markets, managing best-in-class marketing strategies from idea to execution to drive business growth across markets globally. Support with the development and execution of strategic marketing initiatives across a wide range of marketing disciplines, including digital media, influencers, trade marketing, PR, activations and more.

Roles & Responsibilities

• Define and implement brand marketing growth plans that achieve business objectives for the growth of Rascals, including
• Developing and executing of marketing strategies for the Rascals brand in line with best-in-class FMCG brand marketing practice.
• Lead global marketing campaigns from concept to completion, bringing them to life by building strong relationships with external agency partners, and internal cross functional teams.
• Lead go-to-market strategies and activations for US & CA markets, retailers and NPD launches.
• Gather and analyse data and insights from external sources such as the market, customers, prospects, and industry analysts, as well as internal sources such as customer service and sales, to understand customers’ needs and apply these insights to marketing strategies & tactics.
• Overseeing digital marketing campaigns & performance, collaborating closely with internal Digital Marketing Team
• Manage brand marketing budgets from planning to execution, reporting to the Marketing Director on ongoing optimisation of activity and spend.
• Develop marketing plans and objectives as part of annual business planning with commercial and product teams to help create strategic growth brands.
• Develop strong relationships with key retail customers, to deliver strong joint execution plans across trade marketing touch points
• Lead contact for external PR agency partners, conducting performance reviews to ensure they deliver best-in-class comms
• Working closely with the Content Team to ensure content meets objectives on time & on budget
• Leadership, mentorship and growth of the Rascals brand marketing team, managing a junior team member to deliver and execute plans across the brand, including :
• Establishing processes that empower team members to work efficiently and embody continuous improvement
• Day-to-day management of junior team members in accordance with wider business priorities
• Upskilling, training and development of junior team members

Skills & Experience

At ZURU, we have cultivated a high-performing culture that encourages excellence. Our team works towards ambitious goals, learning, performing, and improving together, all while having fun. We empower talented individuals to do their best work every day.

At ZURU, you get out what you put in. You are responsible for driving your own career and we provide the platform to achieve it. As ZURU is on such a fast growth trajectory, there are opportunities here that you won’t find anywhere else.

We recognise that ZURU’s success stems from our people and you can only be at your best when you are looking after yourself. ZURU encourages all our team members to invest in their wellbeing by providing an array of benefits and tools.

WHAT WE OFFER

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