Trade Marketing & Marketing Manager

Job Summary

The NZ Trade Marketing & Marketing Manager, working closely with our Distribution partners, will lead the design and execution of our On- and Off-Trade strategy. This role is responsible for identifying customer and consumer needs by leveraging consumer insights, market data, and stakeholder feedback, and translating those into initiatives that showcase the strength of our global premium portfolio — including Corona Extra, Corona Cero, Stella Artois, Budweiser, Michelob Ultra, and Scrumpy.

Job Responsibilities

Executed in close partnership with the NZ Country Director & Distribution partners

• Identify opportunities to build brand equity and deliver commercial growth across all channels.
• Lead the design and execution of brand activation plans within joint business plans and annual plans for key customers, channels, and points of connection (POCs).
• Develop, refine, and manage trade execution initiatives and toolkits (e.g., promotions, POCM, in-store visibility).
• Oversee POCM material supply and demand planning .
• Manage the channel / trade promotion calendar for focus brands.
• Collaborate with internal and external stakeholders to ensure effective trade execution and activation.
• Partner with Marketing and Sales to craft compelling product selling stories for our focus brands.
• Manage and track the trade marketing budget (Joint ABI / Distributor S&M funds, as per contracts).

Key KPIs

Key Relationships

Qualifications

The role requires a self-starter who can manage projects, think strategically and independently, and operate effectively across a wide range of tasks.

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