Research Analyst

We’re redefining Out-of-Home (OOH) advertising through creativity, innovation, and insight. Our mission is to help brands connect with audiences in smarter, more meaningful ways, powered by data and driven by design.

The Role

We’re looking for a Research Specialist to join our Strategy & Insights team in Auckland. You’ll play a pivotal role in driving MediaWorks' out-of-home research and insights strategy, supporting strategic selling requirements, providing deep analysis of market and audience data, and turning insights into action. Working closely with sales, marketing, and product teams, you’ll use your research expertise and analytical mindset to uncover what drives our customers, inform campaign strategies, and shape the evolution of MediaWorks products.

What You’ll Do

Collaborate with sales and strategy teams to identify research opportunities and deliver actionable insights.

Support client campaign research and measurement in partnership with external research agencies.

Analyse audience, market, and performance data to generate insights that inform product and sales strategies.

Develop compelling case studies, strategic proposals, and market collateral that bring insights to life.

Stay ahead of global research and data trends, recommending new tools and methodologies that support growth.

Champion data-driven decision‑making across the business.

About You

You’re naturally curious, analytical, and passionate about using research to tell stories that inspire change. You combine technical research skills with creative problem‑solving and strong communication.

You’ll bring :

• Tertiary qualification in Business, Marketing, Communications, or Research (preferred).
• 3‑4 years of experience in a research, insights, or strategy role, ideally within media, agency, or research sectors (preferred).
• Proficiency with data and insights tools (e.g., Nielsen, Roy Morgan, GeoTribes, SMI, or similar).
• Strong analytical, data visualisation, and presentation skills.
• Ability to work autonomously and collaboratively in a fast‑paced environment.
• A genuine curiosity about audience behaviour and media performance.

Why you'll enjoy working with us

A culture built on inclusion, respect, and loving your tribe.

Work in a vibrant, social environment where creativity, innovation, and "we don't do boring" lead the way.

Earn a competitive salary with ongoing career development, mentoring, and training to help you succeed.

Be part of a fun, supportive and inclusive team that celebrates differences and makes a positive impact.

About Us :

Together, the combined QMS and MediaWorks networks now represent one of the largest diversified media operators in the Asia Pacific region, providing advertisers with the opportunity to impact a significant trans‑Tasman audience at scale. QMS is a leading outdoor media company in Australia and Aotearoa, providing clients and agencies with dynamic and innovative advertising solutions, underpinned by the latest developments in technology and data. Connecting audiences through multiple touchpoints and customised data, we provide multi‑platform engagement across our portfolio of premium landmark digital and traditional billboards, exclusive street furniture, transit and airport locations.

We're proud to do meaningful work that connects and supports communities across Aotearoa. At MediaWorks and QMS, we embrace inclusion and diversity, creating a workplace where everyone feels safe, respected, valued, and supported.

Be part of a team that puts people first, thrives on curiosity, and never stops innovating. Apply now and help us drive insight‑led growth.

Here are a few things you need to know about us :

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