Direct Marketing Specialist

Mitre 10 has been a part of New Zealand's home improvement culture since

An award-winning success story, inspiring Kiwi to love where they live, work and play with our home improvement, garden and trade offer.

We are committed to delivering exceptional customer experiences every time our customers shop with us.

Our Direct Marketing and Partnerships team is driven to improve how we acquire, engage, and reward our most valuable customers.

We are on the lookout for a Direct Marketing Specialist to join our Albany based Support Centre on a 12-month parental leave contract.

As an experienced digital automation and marketing specialist, you will plan, lead, and execute the successful delivery of direct marketing activities for our eDM channel.

We are seeking someone with a passion for data driven marketing and personalisation who thrives in a fast-paced environment.

Key Functions

Execute direct email marketing activities to support the marketing promotional plan, and national and regional / local promotions

Create and execute an always-on lifecycle marketing programme to stretch customer lifetime value

Lead a test and learn programme to optimise the email marketing platform

Identify, evaluate, and actively pursue opportunities to drive greater customer loyalty and advocacy

Keep current with industry developments, technologies, and best practices.

Qualifications

At least 5 years in marketing automation, insights and data lead direct marketing and / or customer loyalty

Experience in delivering high volume, high frequency direct marketing campaigns

Experience with Emarsys or similar direct marketing platforms would be advantageous

A passion for personalisation and exploring new opportunities.

This role offers the opportunity to work on Auckland's North Shore in a positive, fast paced environment that is stimulating and enjoyable to work in.

We are a team moving forward and that is a result of our motivated, skilled team members.

As a member of our Support Centre team, you will be eligible for generous staff buying privileges, life insurance, discounted medical insurance, flexible working, birthday day off and more.

If you are a highly motivated individual who is passionate about being part of the Mitre 10 team and a company in growth mode, then we want to hear from you.

Please provide your CV and cover letter, including your remuneration expectations, via this website.

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