Head of Global Marketing & E-commerce

About the Company

Animals Like Us is a fast-growing New Zealand success story on a mission to redefine pet nutrition and well on its way to becoming an iconic global brand. Founded by Jeremy Moon (Icebreaker Founder) and Rob Achten (Icebreaker’s original Creative Director), the company blends deep brand expertise with a bold purpose : to make dogs healthier through food that’s both nutritious and delicious.

Description

Operating at the intersection of brand, digital, and performance marketing, Animals Like Us delivers premium products that people and their pets genuinely love and they’re now looking for a Head of Global Marketing & eCommerce to lead the digital growth engine and help shape the next chapter of this movement.

What You’ll Do

• Performance Marketing – Lead global paid media, CRM, and e-commerce initiatives that drive acquisition, conversion, and repeat purchase across all markets.
• Scale E-commerce Channels – Build and execute a best-practice playbook for marketplace and online retail partners. Oversee Amazon strategy, agency performance, and execution to maximise category share, ROI, and profitability.
• Lead Retail Marketing Strategy – Partner with regional Sales leaders to deliver sell-through, velocity, and best-in-class in-store execution that connects seamlessly with digital demand.
• Make Data Work Harder – Create clear dashboards and performance reporting that link every marketing investment to revenue, margin, and ROI.
• Lead & Collaborate – Develop capability within a small, high-impact team and work cross-functionally with Sales, Supply Chain, and Finance to deliver measurable commercial results. Foster a culture that embraces AI tools, automation, and experimentation to accelerate outcomes.
• Drive Strategic Focus – Define where to play, how to win, and how to scale efficiently across global markets — balancing creativity, precision, and performance discipline.

What You’ll Bring

Why This Role Matters

This is a pivotal commercial role in this NZ founded company that’s scaling rapidly. You’ll help build the systems, capability, and performance engine behind its next stage of growth – turning ambition into measurable global success.

The role will suit someone who thrives in ambiguity, builds with purpose, and sees opportunity where others see constraints. If you’re curious, collaborative, and ready to co-create, let’s talk – even if your path looks a little different. Dog lovers will be in good company.

Get in touch with Erin Donkin, the S&M Manager at Hunter Campbell on

#J-18808-Ljbffr