Lifecycle Marketing Specialist

Overview

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Working with the AA | Me mahi tahi tatou ki AA

For over 120 years the AA have been helping Kiwis on their adventures! Today, we\'re one of New Zealand\'s most respected and trusted brands. From our humble beginnings as a motoring enthusiast\'s club, the New Zealand AA (Automobile Association) has grown into a large, dynamic organisation offering many services and products to more than a million Members. We\'re building the organisation of the future – more connected, modern, and purpose-driven. We are a business in transformation with opportunities to work cross-functionally, grow new skills, and make a meaningful impact. We\'re investing in our people, platforms, and ways of working to stay ahead of what our Members and customers need.

As we continue this growth journey, we have an exciting opportunity for a talented Lifecycle Marketing Specialist to join the team focusing on Member Benefit Engagement.

What You\'ll Be Doing | Mō te Tūranga

As Marketing Specialist, Member Benefit Engagement you’ll focus on executing a Member communications programme aimed at increasing awareness, engagement and utilisation of the over 45 ways to save by being an AA Member. This role is hands-on in campaign delivery, with a strong emphasis on direct-to-Member activity across the Member lifecycle. Using data and customer insights to optimise performance, manage and contribute to the development of campaign assets and creative, and work closely with cross-functional teams to deliver effective, targeted Member-first lifecycle communications. You’ll also play a key role in shaping our Member Benefit Engagement strategy by contributing ideas, insights, and creative thinking. The role also includes budget management, reporting, and analysis of market trends.

About You | Mōu

You’re a performance-focused direct marketing professional, experienced in managing multi-channel campaigns and leveraging lifecycle communications to drive Member engagement. You use data and insights to drive effective decision-making. You bring fresh ideas to the table, are confident executing multi-channel campaigns, and enjoy contributing to strategy and innovation. You\'ll have experience in lifecycle communications that drive engagement, have strong communication and presentation skills, be highly organised, and excel at building relationships across teams. A background in marketing with relevant qualifications and experience within the New Zealand business environment is essential. You\'ll be self-motivated, adaptable, and focused on delivering measurable results, thriving in a dynamic, fast-paced setting while collaborating closely with others to achieve business goals.

What We Offer | Ngā āhuatanga kei a mātou

• Free AA Membership for you and your whānau
• NZAA Super Scheme with 2% employer contributions on top of 3% Kiwisaver
• A day off for your birthday
• Hybrid working arrangement
• Training available / career development
• Discounted insurance

Here, we offer a lot more than roadside assistance. We\'re constantly evolving and advancing into new businesses, offering new challenges and a range of opportunities.

If you’re passionate about driving impactful marketing campaigns, thrive in collaborative environments, and want to play a key role in shaping customer growth and engagement, we’d love to hear from you!

Our teams celebrate diversity and believe that everyone should be able to bring their true selves to work every day. We want you to feel comfortable to be your authentic self throughout the recruitment process, please feel free to let us know if there is anything you need to allow you to participate equitably.

We are aware that there will be candidates who are interested in the role but may only feel comfortable to apply if they have ticked all the boxes. We want you to know that if you feel like you don\'t meet all the requirements, please still get in touch. We\'d love to korero to see if you might be a great fit for the role.

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