Regional Marketing Specialist

Direct message the job poster from icebreaker

Assistant Manager, APAC Talent Acquisition at VF Corporation

At icebreaker and Smartwool, we are two unique brands that embody the same spirit of belonging, adventure, sustainability, and getting out there. We create products made for people who enjoy nature and want to go far and feel good. We do this all while keeping our planet and the impact of our products in mind.

So, before we get to the job details, take a minute to learn a little more about us – our values and our culture. If you can see yourself working side-by-side with a team of fun, adventure-loving people, icebreaker and Smartwool may be just the place for you.

To learn more about our values and our culture, visit

What will you do?

A day in the life of a Regional Marketing Specialist, NZA at icebreaker and Smartwool looks a little like this.

Support the Senior Marketing Manager, APAC to execute Regional Marketing strategy and initiatives across all channels and consumer touch points, to drive brand awareness, engagement and regional sales and profit targets. Work in alignment with APAC and global Marketing teams by locally adapting global toolkits and strategy. Work with the Regional Ecom and Channel teams to ensure omnichannel marketing execution.

Let’s break down that day-in-the-life a bit more.

• Lead the execution of the regional implementation of the regional marketing strategy – including 360 omni-channel marketing and advertising campaigns. This includes a focus on key communications, campaigns and promotions in retail, IB.com and WSL, as well as partnership with Ecom teams to execute in digital media channels.
• Execute roll out of seasonal launches and provide 360 toolkits for sell in and sell out, including WSL / Retail (print, trade promotions, activations).
• Roll out the aligned Marketing Calendar for the region, as well as adding new regional initiatives and localized needs. This includes supporting liaison with Regional cross functional team (Ecom; Channels; Sales; Inventory; Finance; Customer Service) to ensure cross-function teams are aware of launch and calendar plans.

What do you need to succeed?

We all have unique skills that we bring to work and celebrate every day. For this role, there are foundation skills you’ll need to succeed and excel. Additionally, while formal education in a related field is great to have, we are most interested in your 5 years of experience and professional achievements.

The foundation skills you will need in this position are :

Key focus areas

Brand management

Project Management + Reporting

PR / Influencers

Wholesale Marketing

Retail Marketing

Other

Key relationships

Regional Marketing Manager, NZA Digital and eCom team, Regional Merchandising team, PR & external agencies, Brand Ambassadors / influencers, APAC marketing team and Global marketing team.

Know How (Knowledge fit)

Education : Degree in Marketing (or other relevant tertiary qualification)

Must have skills, knowledge & experience

Can Do (Capability fit)

Personal characteristics

Now WE have a question for YOU.

Are you in?

Seniority level

Employment type

Job function

Industries

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