Digital Marketing Specialist

This is Us

We believe that everyone should be able to actively contribute to their community and thrive. Our team of 900 stretches from Taupo to Whangarei, and provides access to critical health and social services. We are renowned for our core services Enliven, Family Works, Lifeline and Shine .

Everything we do is informed by our purpose to enable our clients to have a better life; and our values of Hope, Trust & Integrity, Compassion, Partnership, Tangata Whenua.

For more than half a century, Lifeline Aotearoa has been supporting New Zealanders in crisis or distress. Through our nationwide helpline and text-line, we provide essential counselling services that strengthen the emotional and mental wellbeing of individuals and communities.

The Opportunity

We’re looking for an experienced and driven Digital Marketing Specialist to elevate our online presence and drive key marketing initiatives across the organisation.

This is a key hands‑on role reporting to the Marketing Manager, where you’ll take the lead on all things digital while also supporting broader traditional marketing tasks. You’ll be the expert in digital channels, transforming our strategy into impactful campaigns, and ensuring our vital services reach the people who need them most.

If you thrive on owning the digital landscape and are ready to step up into a senior role with a clear purpose, this is for you!

Key Responsibilities

• Lead and implement digital marketing campaigns across multiple channels (e.g., search, display, social media) to achieve awareness, engagement, and conversion goals.
• Manage and optimise our websites (content, SEO, user experience) to ensure they are current, engaging, and support service uptake.
• Oversee and drive our social media strategy , including content creation, scheduling, community engagement, and performance analysis.
• Produce detailed marketing dashboards and performance reports , focusing on digital metrics, providing actionable insights, and making recommendations to the Marketing Manager and wider business.
• Develop and maintain comprehensive content calendars across various business units and digital platforms.
• Coordinate updates of core marketing collateral and resources, ensuring consistency and brand compliance across all channels (both digital and traditional).
• Manage and curate the organisation's photo and media library .

About You

We are looking for a proactive, adaptable, and highly skilled digital marketer who is ready for a senior‑level challenge. You’ll be comfortable balancing hands‑on delivery with strategic thinking, and you’ll have a clear passion for leveraging digital to drive social good.

Ideally, you will have :

Highlights of Working with Us

We are committed to creating a diverse work place where you can look forward to feeling included and valued for your contribution. Examples of our commitment, include that we are a dementia friendly organisation, a DVFREE Tick Accredited employer, a member of Te Uru Tāngata Centre for Workplace Inclusion; and a member of the Pride Pledge.

Join a team committed to creating a diverse workplace where you will feel included and valued for your contribution.

Contact if you have any questions or would like a copy of the Role Profile.

To check out our Careers page, please copy and paste into your browser to learn more about us and working here, including other exciting opportunities with us.

E hika ma, Tono a mai! (What are you waiting for)… join our team and be part of the solution!

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