Digital Experience and Campaign Specialist

Digital Experience and Campaign Specialist

Are you ready to take your digital marketing and campaign experience to the next level?

Tourism New Zealand is a leader in destination marketing and our purpose is to enrich Aotearoa New Zealand, and all who visit. We do this by promoting New Zealand as a year‑round destination and invite people to visit our beautiful country in a way that benefits the place we call home.

Our award‑winning marketing team are the kaitiaki of the 100% Pure New Zealand brand and deliver purposeful and meaningful experiences to international audiences in key markets around the world.

Our channels are critical to the success of Tourism New Zealand’s arrivals growth ambitions, and this role will play a lead support role for the team that is responsible for the digital product experience of the 100% Pure New Zealand brand, for international consumer audiences (newzealand.com / int).

What will you be doing | Ngā whainga

We’re looking for a strategic, creative and technical individual who will help deliver our marketing campaigns to international audiences, using newzealand.com as a vehicle to drive arrivals into the country.

You will be experienced with a breadth of digital marketing and deeply passionate about showcasing Aotearoa as a world‑class visitor destination.

As a key member of the Digital Experience team, you’ll shape how visitors engage with newzealand.com by building and optimiser campaign landing pages, enhancing content and improving our conversion rates across all language‑editions of the platform.

You will work at the intersection of Global Marketing, Digital Product and Digital Analytics to deliver enterprise‑level campaigns, at a global scale and be a driver of our campaign recommendations to our international market teams.

This is an intermediate‑level role for a highly motivated and enthusiastic digital marketer who has :

• Digital marketing experience : website management and / or web content management experience including marketing and developing digital product or content strategy for campaigns and enterprise‑scale sites.
• Content & Experience Design : delivery of content, digital marketing and experience design solutions.
• Experience in supporting and executing creative strategy : support and delivery of a campaign vision in line with the business strategy.
• Experience with data‑driven decisions : data, metrics and reporting to guide decisions.
• Experience delivering international digital marketing campaigns, working with international teams, working in a matrix environment and influencing cross‑functional teams, is desirable.
• Experience with web and SEO analytics tools such as Adobe Analytics, Ahrefs or similar.

At Tourism New Zealand, you’ll be part of a global whānau united by purpose and passion. You’ll work in a dynamic, values‑led environment where your creativity and expertise help shape how the world sees Aotearoa.

Be part of an innovative digital team creating content and campaigns that reach millions around the world. At Tourism New Zealand, you’ll help shape how 100% Pure New Zealand is experienced globally — through smart strategy, creative storytelling, and a seamless user experience.

This is an opportunity to work on some of the most iconic campaigns in destination marketing. Apply now and help us make New Zealand a must‑visit destination for global travellers.

How to Apply | Me pēhea te tuku tono

Thank you for thinking of Tourism New Zealand as your next workplace. Please send us your resume and cover letter telling us why you are interested in this role. For tracking and evaluation purposes, all applications must be submitted on‑line through the Tourism New Zealand careers website.

For more role‑specific information, please view the position description.

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