E-Commerce & Digital Marketing Manager

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Driving Strategic Growth

Are you an e-commerce and digital marketing expert with a passion for driving online growth?

We are looking for an experienced E-Commerce and Digital Manager to lead and expand our online sales channel, ensuring it becomes a key revenue driver for the business.

About The Company

With 12 stores across New Zealand and a growing online presence, 3 Wise Men is an iconic brand in men's fashion.

Offering a curated selection of stylish, high-quality menswear at great prices, 3 Wise Men is dedicated to making fashion accessible and enjoyable.

As they continue to expand their digital footprint, we are seeking a strategic and hands-on E-Commerce and Digital Manager to drive the next phase of our online growth.

About The Role

As the Digital and E-Commerce Manager, you will report directly to the founder (one of the original 3 Wise Men) and take full ownership of the e-commerce strategy.

Managing a dynamic team of three (E-Commerce Coordinator, Marketing Coordinator, and Customer Care Coordinator), you will collaborate closely with cross-functional teams and external digital and media agencies.

This role is both strategic and hands-on, responsible for driving revenue growth and improving the online shopping experience.

With full P&L responsibility, you will implement initiatives to strengthen the 3 Wise Men online presence and optimise digital marketing efforts across New Zealand, Australia, and key marketplaces.

Key Responsibilities

E-Commerce Growth Strategy : Develop and execute a roadmap to drive online revenue and market expansion.

Website & Digital Infrastructure : Manage and enhance the performance of our Magento-powered e-commerce platform, ensuring an exceptional user experience.

Customer Acquisition & Retention : Drive targeted marketing strategies via CRM platforms like Dotdigital or Klaviyo to grow and engage our customer base.

Digital Marketing Leadership : Oversee paid media, SEO, content strategy, and campaign execution to boost brand visibility and conversions.

Conversion Optimization & Analytics : Monitor key performance indicators (KPIs), analyse trends, and implement improvements to maximise sales and profitability.

Product & Content Management : Lead the execution of new product launches, promotional campaigns, and content planning across all e-commerce channels.

Agency & Stakeholder Management : Lead relationships with external digital agencies, ensuring alignment with business objectives.

Team Leadership & Collaboration : Coach and mentor your team while working closely with other business units to align digital initiatives with overall company goals.

About You

A go-getter with a proven track record in e-commerce and digital marketing, ideally within retail or FMCG.

Experience in driving e-commerce growth through strategic planning and execution.

Strong understanding of Magento or similar e-commerce platforms.

Proficiency in digital marketing tools, including SEO, paid media, CRM platforms (Dotdigital / Klaviyo), and analytics tools.

A data-driven mindset, capable of using insights to optimise performance and inform decision-making.

Ability to manage multiple digital agencies, ensuring efficient delivery of paid advertising, website development, and SEO strategies.

A passion for innovation and awareness of global trends in retail and e-commerce.

Strong leadership and coaching skills to motivate and develop a high-performing team.

A collaborative, hands-on problem solver who thrives in a fast-paced, entrepreneurial environment.

Why Join 3 Wise Men?

This is an exciting opportunity to take ownership of a growing E-Commerce function and play a pivotal role in the digital transformation of the business.

If you are a strategic thinker with a passion for online growth and innovation, we want to hear from you!

Apply Now!

To find out more, please get in touch with Suzie Gates on

• for a confidential chat.

To apply for this vacancy, you MUST be a New Zealand citizen, resident, or have already secured the right to work in New Zealand and therefore hold a valid visa.

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