Marketing Specialist – Digital Growth & Content

Marketing Specialist – Digital Growth & Content

Ready to make your mark as the driving force behind a growing healthcare brand? Better Health Osteopathy is one of Christchurch’s fastest-expanding osteopathy clinics, with our flagship clinic in Fendalton thriving and new locations opening soon. We’re looking for a creative, strategic, and hands-on Marketing Specialist to own our marketing function and help us grow our brand and patient base.

About Us

We’re not a traditional healthcare practice. At Better Health Osteopathy, we combine world-class patient care with modern, innovative marketing to connect and engage with our community. Our mission is simple : ease pain, help patients recover from injuries and ensure that our patients live happy and healthy lives — and we want our marketing to reflect the same energy and impact.

The Role

This is a broad and dynamic part-time role (20 hours per week) where you’ll get to shape strategy while staying creative in the day-to-day. You’ll lead the charge on our digital growth, create engaging content, and see your work directly contribute to the success of our clinics.

What You’ll Do

• Plan & Execute Campaigns – Develop and deliver marketing strategies across digital, social, and community channels.
• Run Ads That Work – Manage campaigns such as Google Ads, Meta, LinkedIn, TikTok, and more, tracking performance and ROI.
• Create Content That Connects – Produce blogs, newsletters, marketing materials, and social-first video content that educates, inspires, and engages our patients.
• Maintain And Optimise Our Website – Update content, support SEO improvements, monitor analytics, and enhance conversion rates.
• Manage & Grow Our YouTube Channel – Assist in the production of high-quality video content, build subscriber engagement, and optimise for reach.
• Lead Creative Production – Edit videos, manage photography, oversee digital assets, and design on-brand marketing materials.
• Design and Optimise Funnels – Build lead generation and patient acquisition funnels that convert interest into bookings.
• Optimise Our Online Presence – Maintain and improve our website, SEO, and analytics to boost visibility and conversions.
• Leverage AI Tools – Use AI-powered platforms to streamline workflows, accelerate content creation, and deliver campaigns efficiently.
• Support New Clinic Launches – Drive local growth with targeted campaigns and community outreach.

What You’ll Bring

Why Join Us?

Apply Now! Ready to take ownership, get creative, and grow with us? Apply today and help more people in Christchurch live active, happy and pain-free lives.

Please submit your cover letter and CV online through Seek.

For a confidential discussion, please contact Lorraine, who will be happy to answer any of your questions. (emailprotected)

Closing date for applications : 31st October 2025

Eligibility : You must be eligible to work in New Zealand. Applications from international candidates not eligible to work in NZ will not be considered.

Questions for Applicants

What can I earn as a Marketing Specialist

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