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Social Media & Content Specialist – Inspire Outdoor Adventure

Social Media & Content Specialist – Inspire Outdoor Adventure

MacpacChristchurch, New Zealand
1 day ago
Job description

Content and Social Media Manager Macpac_PC52_January23.docx

About the Role...Lead Macpac's content across social, web, email and in-store channels. Craft engaging content, drive strategy, and bring our outdoor brand to life.

What You'll Be Doing...

Content Strategist : Collaborate with team on brand-aligned content that aligns with Macpac's brand and business goals.

Calendar Planner : Plan and deliver a rolling content calendar that supports campaigns, product launches, key partnerships.

Storyteller & Educator : Create educational and inspirational content — helping customers adventure better, from gear advice to trail stories.

Social Media Leader : Lead the social media strategy and execution across Instagram, Facebook, TikTok, Pinterest, and YouTube.

Cross-Team Collaborator : Work with in-house production, product designers, and eCommerce teams to ensure cohesive storytelling across every platform.

Partnership Creator : Partner with brand ambassadors and outdoor partners to create authentic, engaging content.

Performance Analyst : Monitor engagement, growth, and conversion metrics — and continuously optimise for impact.

Brand Champion : Uphold Macpac's brand voice and visual standards across all touchpoints.

What You'll Bring

Outdoor Enthusiast : A passion for the outdoors — you understand the outdoor life and the community.

Content & Social Pro : Strong experience in content marketing and social media management, ideally in a brand-led or agency environment.

Master Storyteller : Excellent copywriting and storytelling skills with a natural ability to adapt tone and message for different platforms.

Creative Strategist : Creative thinking balanced with strategic discipline — you can dream it and deliver it.

Self-Starter : A proactive attitude and a knack for turning ideas into action.

Collaborative Team Player : Strong collaboration skills — working closely with product, marketing, production, and the graphic design team to bring campaigns to life.

Bonus Experience : Experience in eCommerce, adventure / sport / lifestyle brands, or visual storytelling.

Why You'll Love It Here

Join a passionate, collaborative team who genuinely live and breathe adventure.

Work with purpose — everything we do is to equip outdoor enthusiasts to 'adventure better.'

Be part of a brand with heritage, innovation, and heart.

Enjoy a flexible, creative, and collaborative environment that values initiative and growth.

Ready to Lead the Adventure?If you're ready to take the next step in your marketing journey — crafting stories that inspire and leading a brand that stands for adventure, sustainability, and community — we'd love to hear from you.Apply now and help us equip the world to adventure better.

Our Culture of Inclusion : Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.

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Social Media Content • Christchurch, New Zealand

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