Content and Social Media Manager Macpac_PC52_January23.docx
About the Role...Lead Macpac's content across social, web, email and in-store channels. Craft engaging content, drive strategy, and bring our outdoor brand to life.
What You'll Be Doing...
Content Strategist : Collaborate with team on brand-aligned content that aligns with Macpac's brand and business goals.
Calendar Planner : Plan and deliver a rolling content calendar that supports campaigns, product launches, key partnerships.
Storyteller & Educator : Create educational and inspirational content — helping customers adventure better, from gear advice to trail stories.
Social Media Leader : Lead the social media strategy and execution across Instagram, Facebook, TikTok, Pinterest, and YouTube.
Cross-Team Collaborator : Work with in-house production, product designers, and eCommerce teams to ensure cohesive storytelling across every platform.
Partnership Creator : Partner with brand ambassadors and outdoor partners to create authentic, engaging content.
Performance Analyst : Monitor engagement, growth, and conversion metrics — and continuously optimise for impact.
Brand Champion : Uphold Macpac's brand voice and visual standards across all touchpoints.
What You'll Bring
Outdoor Enthusiast : A passion for the outdoors — you understand the outdoor life and the community.
Content & Social Pro : Strong experience in content marketing and social media management, ideally in a brand-led or agency environment.
Master Storyteller : Excellent copywriting and storytelling skills with a natural ability to adapt tone and message for different platforms.
Creative Strategist : Creative thinking balanced with strategic discipline — you can dream it and deliver it.
Self-Starter : A proactive attitude and a knack for turning ideas into action.
Collaborative Team Player : Strong collaboration skills — working closely with product, marketing, production, and the graphic design team to bring campaigns to life.
Bonus Experience : Experience in eCommerce, adventure / sport / lifestyle brands, or visual storytelling.
Why You'll Love It Here
Join a passionate, collaborative team who genuinely live and breathe adventure.
Work with purpose — everything we do is to equip outdoor enthusiasts to 'adventure better.'
Be part of a brand with heritage, innovation, and heart.
Enjoy a flexible, creative, and collaborative environment that values initiative and growth.
Ready to Lead the Adventure?If you're ready to take the next step in your marketing journey — crafting stories that inspire and leading a brand that stands for adventure, sustainability, and community — we'd love to hear from you.Apply now and help us equip the world to adventure better.
Our Culture of Inclusion : Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.
Social Media Content • Christchurch, New Zealand