Social Media & Brand Growth Manager – Healthcare Sector

Social Media & Brand Growth Manager – Healthcare Sector

Ready to make your mark as the driving force behind a growing healthcare brand? Better Health Osteopathy is one of Christchurch’s fastest-expanding osteopathy clinics, with our flagship clinic in Fendalton thriving and new locations opening soon. We’re looking for a creative, strategic, and hands-on Marketing Specialist to own our marketing function and help us grow our brand and patient base.

About Us

We’re not a traditional healthcare practice. At Better Health Osteopathy, we combine world-class patient care with modern, innovative marketing to connect and engage with our community. Our mission is simple : ease pain, help patients recover from injuries and ensure that our patients live happy and healthy lives — and we want our marketing to reflect the same energy and impact.

The Role

This is a broad and dynamic part-time role (20 hours per week) where you’ll get to shape strategy while staying creative in the day-to-day. You will manage all our marketing initiatives, lead the charge on our digital growth and social media, create high-quality, engaging content, and see your work directly contribute to the success of our clinics.

What You’ll Do

Plan & Execute Campaigns – Develop and deliver marketing strategies across digital, social, and community channels.

Run Ads That Work – Manage campaigns such as Google AdWords, Meta, LinkedIn, TikTok, and more, tracking performance and ROI.

Create Content That Connects – Produce blogs, newsletters, marketing materials, and social-first video content that educates, inspires, and engages our patients.

Maintain And Optimise Our Website : Update WordPress content, support SEO improvements, monitor analytics, and enhance conversion rates.

Manage & Grow Our YouTube Channel – Assist in the production of high-quality video content, build subscriber engagement, and optimise for reach.

Lead Creative Production – Edit videos, manage photography, oversee digital assets, and design on-brand marketing materials.

Design and Optimise Funnels – Build lead generation and patient acquisition funnels that convert interest into bookings.

Optimise Our Online Presence – Maintain and improve our website, SEO, and analytics to boost visibility and conversions.

Leverage AI Tools – Use AI-powered platforms to streamline workflows, accelerate content creation, and deliver campaigns efficiently.

Support New Clinic Launches – Drive local growth with targeted campaigns and community outreach.

What You’ll Bring

3–4 years’ Marketing Experience (healthcare, wellness, or professional services an advantage).

Strong Skills Across Digital Platforms : Google Ads, SEO, Meta, LinkedIn Campaign Manager, WordPress, Canva, TikTok, and YouTube.

Confidence With AI Tools — using them to spark ideas, be efficient with time and support copywriting, optimise campaigns, and streamline reporting.

A Creative Eye - for design, video, and storytelling.

Excellent Communication and Project Management Skills — with the ability to collaborate effectively across teams and stakeholders.

Strong Business and Commercial Acumen — able to align marketing activity with patient growth, ROI, and clinic goals.

Highly Self-motivated, Organised, and Pragmatic — a hands-on marketer who gets things done.

Why Join Us?

Be the lead marketer in a fast-growing healthcare brand.

Enjoy autonomy and flexibility in a part-time role that balances strategy and creativity.

Make a real impact — see your campaigns directly bring new patients through our doors.

Competitive pay and career growth opportunities as our clinics expand.

Be part of a friendly, supportive, forward-thinking team with a mission to help people live pain-free, healthier, and more active lives.

Benefits - free osteopathic treatment to keep you healthy also!

Apply Now!

Ready to take ownership, get creative, and grow with us? Apply today and help more people in Christchurch live active, happy and pain-free lives.

Please submit your cover letter and CV online through Seek.

For a confidential discussion, please contact Lorraine, who will be happy to answer any of your questions. (emailprotected)

Closing date for applications : 31st October 2025

Please note that you must be eligible to work in NZ. Applications from international candidates not eligible to work in NZ will not be considered.

Unlock job insights

Salary match Number of applicants Skills match

Your application will include the following questions :

• How many years' experience do you have as a Healthcare Manager?
• Which of the following statements best describes your right to work in New Zealand?
• Do you have lead generation experience?
• Are you experienced with copy writing and content creation?
• Which of the following online advertising methods do you have experience with?
• How many years' experience do you have in digital marketing?
• How many years' experience do you have as a Search Engine Optimisation and Search Engine Marketing Specialist?
• How many years' experience do you have as a Website Coordinator?

To help fast track investigation, please include here any other relevant details that prompted you to report this job ad as fraudulent / misleading / discriminatory / salary below minimum wage.

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