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Social Media & Content Specialist – Inspire Outdoor Adventure

Super Retail GroupChristchurch, Canterbury, New Zealand

18 hours ago

Job description

About the Role

Lead Macpac’s content across social, web, email and in-store channels. Craft engaging content, drive strategy, and bring our outdoor brand to life.

What You’ll Be Doing

Content Strategist : Collaborate with team on brand-aligned content that aligns with Macpac’s brand and business goals.
Calendar Planner : Plan and deliver a rolling content calendar that supports campaigns, product launches, key partnerships.
Storyteller & Educator : Create educational and inspirational content — helping customers adventure better, from gear advice to trail stories.
Social Media Leader : Lead the social media strategy and execution across Instagram, Facebook, TikTok, Pinterest, and YouTube.
Cross-Team Collaborator : Work with in-house production, product designers, and eCommerce teams to ensure cohesive storytelling across every platform.
Partnership Creator : Partner with brand ambassadors and outdoor partners to create authentic, engaging content.
Performance Analyst : Monitor engagement, growth, and conversion metrics — and continuously optimise for impact.
Brand Champion : Uphold Macpac’s brand voice and visual standards across all touchpoints.

What You’ll Bring

Outdoor Enthusiast : A passion for the outdoors — you understand the outdoor life and the community.

Content & Social Pro : Strong experience in content marketing and social media management, ideally in a brand-led or agency environment.

Master Storyteller : Excellent copywriting and storytelling skills with a natural ability to adapt tone and message for different platforms.

Creative Strategist : Creative thinking balanced with strategic discipline — you can dream it and deliver it.

Self-Starter : A proactive attitude and a knack for turning ideas into action.

Collaborative Team Player : Strong collaboration skills — working closely with product, marketing, production, and the graphic design team to bring campaigns to life.

Bonus Experience : Experience in eCommerce, adventure / sport / lifestyle brands, or visual storytelling.

Why You’ll Love It Here

Join a passionate, collaborative team who genuinely live and breathe adventure.

Work with purpose — everything we do is to equip outdoor enthusiasts to ‘adventure better.’

Be part of a brand with heritage, innovation, and heart.

Enjoy a flexible, creative, and collaborative environment that values initiative and growth.

Ready to Lead the Adventure?

If you’re ready to take the next step in your marketing journey — crafting stories that inspire and leading a brand that stands for adventure, sustainability, and community — we’d love to hear from you. Apply now and help us equip the world to adventure better.

Our Culture of Inclusion

Super Retail Group is proud to be an equal opportunity employer. We support, promote and celebrate diversity and we recognise the benefits a culture of inclusion brings to our workplace and customer experience.

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Social Media Content • Christchurch, Canterbury, New Zealand