Trade Marketing Manager - Fixed Term

Overview

12-month fixed term contract to cover Parental Leave.

About The Job

The successful candidate will be responsible for implementing and activating all trade marketing of hero franchises and new product launches, both online and offline for L’Oreal Couture brands in the NZ market including YSL, Prada and Armani. Your primary objective will be to grow the portfolio in terms of sales, visibility, customer awareness and market share. You will have a strong flair for visual merchandising, events, in store and digital tactics to improve market performance. This is a challenging position, suited to someone looking for the opportunity to work with luxurious brands and skillful in working with local and international stakeholders.

• The role is based in the L’Oreal Auckland office and will be working closely, with the guidance of the Melbourne based marketing team to implement strategy and localize brand plans for the New Zealand market
• Collaborate with internal and external stakeholders, working hand-in-hand with the commercial, retail field, digital, education, and PR team to maximise the promotional efforts
• Own the brand guidelines to guarantee the brand identity, ensuring that all actions are in line with the sense of purpose while nourishing the brand
• Present brand plans to retailers and field team with strong conviction to leverage exposure, quickly react to changing trends and use insights unlock growth
• Brief Retail Animation Specialist on all POS, Visual Merchandising, Digital and Print Design
• Brief Digital Intern on all online touch points relevant to the brand to ensure timely delivery and PDP excellence
• Ensure in-store executional excellence in line with brand guidelines; planogram execution, visual merchandising, retail pop ups, holiday set up, gift with purchase promotion
• Monitor sales performance across all channels and communicate insights with cross-functions
• Analyse competitor pricing & activity in the market and share insights with Australia based product managers

About You

About L’Oréal Australia & New Zealand

L Oréal Australia & New Zealand is part of the L’Oréal Groupe. For over a century we have been dedicated to one sole vocation : creating beauty. Our goal is to offer each and every person around the world the best of beauty in terms of quality, efficacy, safety, sincerity and responsibility to satisfy all beauty needs and desires in their infinite diversity. And because we are the global leader in beauty, we are aware that everything we do can have a meaningful impact, and everyone at the L’Oréal Groupe has a common purpose – to create the beauty that moves the world.

L’Oréal Australia & New Zealand is a supporter of reducing barriers that exist due to traditional working practices and therefore flexible work arrangements will be considered for this role. We are committed to achieving a diverse workforce and encourage applications from people with disability and people from culturally diverse backgrounds.

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