Trade Marketing & Marketing Manager

About AB InBev

Our purpose is to Dream Big to Create a Future with More Cheers a future that everyone can celebrate, and everyone can share.

Where we dream big to serve up new ways to meet life's moments, move our industry forward, and make a meaningful impact in our communities and the world.

We are AB InBev, the world's leading brewer.

With centuries of brewing history, we've seen countless new friendships, connections and experiences built on a shared love of beer.

Millions enjoy our products every day, and we strive to make sure every experience with beer is positive.

We are building a company to last, brewing beer and building brands that will continue to bring people together for the next 100 years and beyond.

At AB InBev you'll join a driven team that shares your desire to grow, your courage to challenge and your commitment to act.

In return, we'll reward your achievements.

The opportunity is here.

Make it yours!

Anheuser-Busch InBev is a publicly traded company (Euronext : ABI) based in Leuven, Belgium, with secondary listings on the Mexico (MEXBOL : ANB) and South Africa (JSE : ANH) stock exchanges and with American Depositary Receipts on the New York Stock Exchange (NYSE : BUD).

Position Title : NZ Trade Marketing & Marketing Manager

Function : Trade Marketing Team

Location : Auckland, New Zealand

Number of Direct Report : 0

Reporting to (Job Title) : NZ Sales Associate Director

Job Summary

The NZ Trade Marketing & Marketing Manager, working closely with our Distribution partners, will lead the design and execution of our On- and Off-Trade strategy.

This role is responsible for identifying customer and consumer needs by leveraging consumer insights, market data, and stakeholder feedback, and translating those into initiatives that showcase the strength of our global premium portfolio — including Corona Extra, Corona Cero, Stella Artois, Budweiser, Michelob Ultra, and Scrumpy.

Job Responsibilities

Executed in close partnership with the NZ Country Director & Distribution partners

Identify opportunities to build brand equity and deliver commercial growth across all channels.

Lead the design and execution of brand activation plans within joint business plans and annual plans for key customers, channels, and points of connection (POCs).

Develop, refine, and manage trade execution initiatives and toolkits (e.g., promotions, POCM, in-store visibility).

Oversee POCM material supply and demand planning.

Manage the channel / trade promotion calendar for focus brands.

Collaborate with internal and external stakeholders to ensure effective trade execution and activation.

Partner with Marketing and Sales to craft compelling product selling stories for our focus brands.

Manage and track the trade marketing budget (Joint ABI / Distributor S&M funds, as per contracts).

Key KPIs

Developing in-store visibility and promotional campaigns.

Driving successful new SKU launches to accelerate sales growth.

Enhancing brand equity through impactful trade and marketing activities across our portfolio.

Key Relationships

Internal

NZ Sales Associate Director

Trade Marketing Team

Marketing Team

Supply and logistic team

External

Distribution Partners – Lion & Hancock's, + Pacific Islands

Trade Marketing agency

Designers

POCM production vendors

Qualifications

The role requires a self-starter who can manage projects, think strategically and independently, and operate effectively across a wide range of tasks.

2–3 years' NZ-based experience, ideally within FMCG / CPG.

Proven project management skills, including cross-functional collaboration.

Familiarity with off-trade accounts and supplier–retailer relationships.

Strong analytical ability : able to gather data, perform analysis, and translate insights into actionable recommendations.

Excellent interpersonal and communication skills, with the ability to collaborate and negotiate effectively.

Skilled at managing multiple projects simultaneously with strong attention to detail.

Experience managing supply, stock, and promotional goods with vendors and warehouses.

Results-driven mindset : proactive problem-solver who acts quickly.

Proficiency in Excel with demonstrated ability to analyse data and leverage insights to design initiatives.

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