Social Media Content Strategist

Company Description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms.

Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives.

Our hiring decisions are made based on merit and fit-to-role.

If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application.

We will be happy to support as necessary.

Thank you for your interest and application to this role.

Please note that only short-listed candidates will be contacted.

Designation

Social Media Content Strategist

Responsibilities

Drive content direction on social media platforms within the Growth & Audio portfolio, and ensure the quality production of our social creative assets / content.

He / She will play a critical role in increasing followers, reach and engagement on our existing and new social media platforms to meet our business objectives.

Takes care of content direction and output of Personality accounts, drives commercial integration needs for all social handles within Growth & Audio.

Understand the social media landscape and audience needs.

Have intimate knowledge of our brands, the content positioning and brand personality; target audience and role in the Mediacorp network.

Develop content and audience strategies that optimise performance of these brands and its commercial potential.

Identify new trends / developments and which social platforms to reach and engage the right audiences for key campaigns.

Manage social media campaigns with commercial, content and marketing teams to meet business objectives.

Qualifications

Min 4 years of working in related experience

Diploma or Degree holder in Mass Communication or any relevant discipline

Able to communicate and work effectively in cross functional teams

Creative and editorially driven in conceptualising content ideas

Adaptable and familiar with the social media space

Able to develop and produce content for social media space in a timely, trend-aware manner that is aligned with brand tone

Familiar with digital content tools and up to date with relevant AI technology

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