Multimedia Marketing Lead | 12 Months | One North | UP7500

Bring stories to life through multimedia! Join us to shape the Institute’s brand and amplify our impact by creating compelling visual and digital content that showcases our R&D strengths and collaborations.

Responsibilities

• Lead Visual Storytelling : Develop multimedia content—including videos, graphics, and digital assets—for social media, web, and print.
• Drive Brand Consistency : Ensure all visual communications align with our brand identity across platforms.
• Campaign Creation : Plan, execute, and monitor multimedia marketing campaigns to boost awareness, engagement, and lead generation.
• Email Marketing & Digital Campaigns : Design and manage email marketing strategies and digital campaigns to support go-to-market initiatives.
• Event Management : Capture and produce multimedia content for events, workshops, and VIP engagements; coordinate event sponsorship acquisition and logistics.
• Strategic Partnerships & Community Building : Collaborate with partners to expand brand reach and foster community engagement.
• Brand and Digital Presence Management : Oversee online presence, ensuring consistent messaging and effective digital footprint.
• CRM Optimisation : Manage and optimise CRM platforms such as Salesforce, HubSpot, and Eloqua to enhance customer engagement and pipeline management.
• Content Innovation : Explore new formats and creative approaches to keep our content fresh and engaging.
• Training & Leadership : Lead and mentor team members, fostering skills development and collaboration.
• Collaborate Across Teams : Work with internal stakeholders and Corporate Communications to deliver impactful visual communications and support media initiatives.
• SEO, SEM, PPC & Advertising : Utilize SEO best practices, SEM strategies, PPC campaigns, and Google Ads to drive traffic and conversions.

Qualifications

Contract & Work Hours

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