Multimedia Marketing Lead | 12 Months | One North | Up7500

Bring stories to life through multimedia!

Join us to shape the Institute's brand and amplify our impact by creating compelling visual and digital content that showcases our R&D strengths and collaborations.

Responsibilities

Lead Visual Storytelling : Develop multimedia content—including videos, graphics, and digital assets—for social media, web, and print.

Drive Brand Consistency : Ensure all visual communications align with our brand identity across platforms.

Campaign Creation : Plan, execute, and monitor multimedia marketing campaigns to boost awareness, engagement, and lead generation.

Email Marketing & Digital Campaigns : Design and manage email marketing strategies and digital campaigns to support go-to-market initiatives.

Event Management : Capture and produce multimedia content for events, workshops, and VIP engagements; coordinate event sponsorship acquisition and logistics.

Strategic Partnerships & Community Building : Collaborate with partners to expand brand reach and foster community engagement.

Brand and Digital Presence Management : Oversee online presence, ensuring consistent messaging and effective digital footprint.

CRM Optimisation : Manage and optimise CRM platforms such as Salesforce, HubSpot, and Eloqua to enhance customer engagement and pipeline management.

Content Innovation : Explore new formats and creative approaches to keep our content fresh and engaging.

Training & Leadership : Lead and mentor team members, fostering skills development and collaboration.

Collaborate Across Teams : Work with internal stakeholders and Corporate Communications to deliver impactful visual communications and support media initiatives.

SEO, SEM, PPC & Advertising : Utilize SEO best practices, SEM strategies, PPC campaigns, and Google Ads to drive traffic and conversions.

Qualifications

Degree in Multimedia, Marketing, Communications, or related field

5–8 years' experience in multimedia production, digital marketing, or communications

Proficiency in Adobe Creative Suite (Illustrator, Photoshop), Canva, and video editing tools

Experience with SEO, SEM, PPC, Google Ads, and digital advertising platforms

Hands-on experience with CRM platforms such as Salesforce, HubSpot, or Eloqua

Excellent visual storytelling and communication skills

Strategic thinker with expertise in GTM strategy, lead generation, and campaign management

Collaborative, adaptable, and resourceful team player with leadership experience

Contract & Work Hours

12-Month Contract

Up to $7,500

Mon–Thu 8 : 30 am – 6 : 00 pm

Fri 8 : 30 am – 5 : 30 pm

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