Demand Generation Specialist

Overview2 days ago Be among the first 25 applicantsGet AI-powered advice on this job and more exclusive features.This range is provided by Raygun.

Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.Base pay rangeNZ$75,

• / yr - NZ$90,
• / yrWhat You'll DoDevelop and implement comprehensive demand generation strategies aligned with business goals and buyer personasPlan, execute, and optimize integrated campaigns across paid search (Google Ads, LinkedIn Ads, TikTok and YouTube), email marketing, webinars, events, retargeting, and social media advertisingManage paid advertising campaigns on social media channels (e.g., LinkedIn, YouTube, X) and collaborate closely with the Social Media Specialist to align paid and organic strategies for maximum impactManage marketing automation agents on Autohive and HubSpot to nurture leads, implement lead scoring, and accelerate pipeline velocityCollaborate cross-functionally with Sales, Product, Customer Success and Community teams to ensure alignment on messaging, lead quality, and campaign goalsAnalyze campaign performance data and KPIs (impressions, clicks, conversions, pipeline influence) to optimize spend and improve ROI through A / B testing and continuous experimentationOwn event and other sponsorships and lead generation activities that support brand awareness and pipeline growth in target marketsCreate and maintain detailed campaign reports and dashboards to communicate results and insights to stakeholdersOversee vendor relationships and contracts related to demand generation activitiesStay current with industry trends, tools, and best practices to continuously enhance demand generation strategiesManage multiple campaigns simultaneously while meeting deadlines and maintaining high standards of executionRequirementsProven experience (2+ years) in demand generation, digital marketing, or growth marketing roles, preferably in SaaS, technology, or AI sectorsExpertise in paid search platforms including Google Ads (AdWords) and LinkedIn Ads, with a track record of managing successful campaignsStrong proficiency with marketing automation and building workflows via HubSpotDemonstrated success managing multi-channel campaigns including paid ads, email marketing, webinars, and eventsStrong analytical skills with experience using data to optimize campaigns and drive ROIExcellent project management skills with the ability to manage multiple stakeholders and prioritiesStrong communication and collaboration skills to work effectively across teams and regionsExperience working with global markets and cross-functional teams is a plusBonus SkillFamiliarity with AI technology or SaaS product marketingExperience with account-based marketing (ABM) strategiesKnowledge of marketing attribution models and advanced analytics toolsUnderstanding of AI educator or developer communitiesBenefitsWork at the forefront of AI-powered marketing and global expansionCollaborate with a passionate, innovative, and fast-growing teamOpportunity to shape and scale demand generation efforts that directly impact company growthBased in Wellington, with a dynamic office environment and strong career growth potentialDetailsSeniority level : AssociateEmployment type : Full-timeJob function : MarketingIndustries : IT Services and IT ConsultingReferrals increase your chances of interviewing at Raygun by 2xSign in to set job alerts for "Demand Generation Specialist" roles.We're unlocking community knowledge in a new way.

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