CRM Specialist

Overview

Looking for a creative and tech savvy CRM Specialist to join our 28Group team today!

About DBG Health & VidaCorp

DBG Health is a leading independent health, wellness, and beauty company headquartered in Melbourne. With a team of over 1,500 dedicated professionals, we are committed to delivering affordable and innovative solutions that enhance the wellbeing of all people. DBG Health’s consumer division, VidaCorp, builds brands in health, wellness, personal care, and beauty with a mission to enhance the health and wellbeing of people everywhere. VidaCorp operates globally across Australia, New Zealand, the US, the UK, and Europe, with continued expansion into new markets underway. VidaCorp boasts a diverse portfolio of brands – MCoBeauty, Nude by Nature, Esmi Skin Minerals, Natalis, Ferro-grad C, Chemists’ Own, Apohealth, and more– that are either market leaders or strong challengers, all committed to providing customers access to high-quality, value-driven health, wellness, and beauty products. Our values of Pioneering, Accountability, Collaboration, and Tenacity are the PACT our team members make to be our best every day and work together to deliver this vision and create a great place to work.

Role & Responsibilities

• Own and optimise lead capture and nurture funnels (e.g. ebook downloads, Meta ads, landing pages).
• Build and test automated journeys that convert prospects into paying subscribers.
• Collaborate with Content and Creative teams to develop compelling lead magnets and campaigns.
• Track, test and refine funnel performance to maximise conversion rates.
• Map, build and optimise lifecycle journeys to deepen engagement and extend subscriber tenure.
• Personalise communications using behavioural and profile data to drive stronger subscriber outcomes.
• Continuously test and improve touchpoints across email, push and SMS, providing clear reporting and actionable insights.
• Build automated and ad-hoc campaigns to re-engage lapsed customers.

Skills & Experience

Benefits & perks

DBG Health is committed to fostering a workplace culture that is safe and accessible for all. We are an equal-opportunity employer and encourage applications regardless of cultural background, gender identity, sexual orientation, disability or neurodiversity. We strive to build a collaborative, inclusive workplace that is representative of the communities we work and live in.

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