Senior Programme Executive

Company Description

Mediacorp is Singapore's largest content creator and national media network, operating a suite of TV channels, radio stations, and multiple digital platforms. Its mission is to engage, entertain, and enrich audiences by harnessing the power of creativity.

We are committed to creating an inclusive and diverse workplace where talent thrives. Our hiring decisions are made based on merit and fit-to-role. If you have a disability or special need which requires accommodation to participate in the recruitment process, please inform us when you submit your online application. We will be happy to support as necessary.

Thank you for your interest and application to this role. Please note that only short-listed candidates will be contacted.

Senior Programme Executive

Responsibilities

To plan and execute station's promo plan and calendar of events (on air / on ground / virtual) together with the Programme Director.

Scope of the Role

To assist the station manager with daily operations, ensuring content aligns with audience preferences and regulatory standards. Responsibilities include creating campaigns, building sponsor relationships, and implementing strategic plans to maintain competitiveness and enhance station brand awareness. This role involves effective collaboration with other departments and industry professionals to achieve the station's goals.

Responsibilities

• Package and execute the station's contests, benchmarks and promotion ideas.
• Ensure all promotions benefit the station and target audience.
• Purchase station premiums as approved by PD and maintain stock of the station premiums
• Attend production meetings and coordinates with Commercial Department and clients and Djs.
• Work closely with Commercial Department to discuss ideas for potential sponsors. Also creating new program elements that can be monetized and grow new revenue opp for station.
• Ensure all promotional SOPs are followed.
• Drive higher social engagement by working closely with digital social media manager for social media activations.
• Monitor competitors' latest trends and media events.
• Work to determine station's collaterals with approved budgets.
• Work with Admin and interns to ensure prize management and inventory is executed according to guidelines and SOPs.

Qualifications

Requirements

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