Marketing Manager (Shanghai, China)

About Monster Energy

Forget about blending in. That’s not our style. We're the risk-takers, the trailblazers, the game-changers. We’re not perfect, and we don’t pretend to be. We're raw, unfiltered, and a bit unconventional. But our drive is unrivaled, just like our athletes. The power is in your hands to define what success looks like and where you want to take your career. It's not just about what we do, but about who we become along the way. We are much more than a brand here. We are a way of life, a mindset. Join us.

A day in the life : A day in the life

As a Marketing Manager, you'll be the driving force behind our high-octane events across the territory for all our epic brands! You'll steer the strategic marketing direction, turbocharging our brand objectives, strategies, and philosophies. Get ready to unleash your creativity by crafting, planning, and executing mind-blowing marketing events and programs. You'll seamlessly integrate all our thrilling platforms—Music, Action Sports, Gaming, and the legendary Monster Girls—into unforgettable experiences. Plus, you'll power up our key sales initiatives to amplify brand awareness and fuel the Monster Energy Portfolio to new heights.

The impact you’ll make

• Execute all events at all levels, including grassroots, for sports and culture relevant to Monster Energy, and our key targeted consumers.
• Entrench Monster Energy Portfolio in the local sport and culture scenes relevant to key targeted consumers. Develop and maintain relationships with opinion leaders in your market for the key image building scenes in sport, music and culture. With local network of opinion leaders, develop new ideas that bring the brand to life through local image building scenes in sport, music and culture.
• Share and test ideas on the ground at events during interaction with opinion leaders for potential with marketing team.
• Activate and leverage global, national and regional events and properties that fit within established local market business plan, leverage local media merchandising opportunities.
• Ensure that all branding / logo use is acceptable at events and activations, approved under the direction of the Director of Marketing.
• Carry out large scale, event based product sampling operations.
• Control of assigned budget for both brands.
• Grow social media fans in Facebook and Twitter through different activities or promotions.
• Search different promotional to increase sales. Manage promotional items inventory and logistics to maximize brand exposure.
• Work directly with Licensing and Apparel to determine what premium items are relevant to our international markets to maximize sales. Determine volumes for each country to ensure trimester deadlines are met.

Who you are

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