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Marketing Operations Lead
Marketing Operations LeadAutohive • Wellington, Wellington, New Zealand
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Marketing Operations Lead

Marketing Operations Lead

Autohive • Wellington, Wellington, New Zealand
30+ days ago
Job description

We're seeking a forward-thinking Marketing Operations Lead to help our creative team work smarter through strategic systems design and AI orchestration.

In this evolving role, you'll initially design and implement the processes that connect our innovative marketing vision with practical execution, working closely with our AI developer interns to create automation solutions.

As our AI capabilities mature, your role will evolve toward strategic orchestration, governance, and continuous innovation of our marketing operations ecosystem.What You'll Do : Initial Phase : Marketing Process Design & Implementation (30%)Create clear, practical workflows that take marketing initiatives from concept to completionIdentify repetitive tasks and processes that can be automated through our AI developer internsDevelop specifications and requirements for AI-powered marketing toolsImplement and refine systems to ensure our creative work gets executed efficientlyBuild templates and frameworks that make marketing execution more consistentPerformance Tracking & Analysis (20%)Set up practical measurement systems to track how our marketing initiatives performCreate dashboards and reports that provide actionable insightsAnalyze marketing data to identify strategic patterns and improvement opportunitiesDevelop attribution models to accurately measure marketing impactDesign experiments to test new marketing approaches and validate hypothesesAI Orchestration & Governance (20%)Design the ecosystem of how multiple marketing AI agents interact effectivelyCreate quality control systems to monitor and ensure excellence in AI outputsDevelop exception handling processes for when AI encounters novel situationsEstablish governance frameworks for appropriate AI decision-making boundariesContinuously evaluate AI performance against business objectivesHuman-AI Collaboration Design (15%)Create optimal collaboration models between our creative team and AI systemsDesign interfaces that make AI capabilities accessible to non-technical team membersIdentify which aspects of marketing truly require human judgment versus AI executionDevelop feedback loops that help AI systems learn from human expertiseTrain team members to effectively direct and work with AI systemsStrategic Evolution & Innovation (15%)Identify emerging opportunities to enhance marketing effectivenessRestructure systems as marketing channels and tactics evolveCreate integration points between marketing and other business functionsEvaluate new technologies for potential marketing applicationEnsure marketing operations align with evolving business strategyEssential Qualifications : 2-5 years of experience in marketing operations, campaign management, or similar rolesStrong organizational skills with the ability to create order from creative chaosExpert-level HubSpot userExperience implementing or improving marketing processesComfort with marketing metrics and data analysisExcellent communication skills, particularly in making complex ideas actionableInterest in marketing technology and AI automation solutionsPersonality Traits & Working Style : Strategic systems thinker who can design holistic solutionsAdaptable with demonstrated learning agility as technologies evolveNaturally organized with a knack for creating structureAnalytical thinker who enjoys solving practical problemsComfort with continuous evolution of responsibilities and technologiesAbility to bridge creative, technical, and strategic conversationsFuture-Focused Capabilities : Ability to anticipate how roles and processes will evolve with increased automationIntellectual curiosity about emerging marketing technologies and approachesComfort with ambiguity and continuous change in marketing operationsSystems thinking that identifies complex interactions and second-order effectsVision for how human creativity and AI capabilities can optimally complement each otherBonus Qualifications : Experience working with developers or technical teamsBackground in digital marketing campaign executionFamiliarity with project management methodologiesKnowledge of marketing automation toolsExperience in a fast-paced creative environmentYou'll play a crucial and evolving role in a dynamic marketing team where your organizational and strategic strengths will be highly valued.

Initially, you'll create the systems that ensure effective execution, working with AI developer interns to build automation solutions.

As our AI capabilities mature, your role will evolve toward orchestrating our marketing technology ecosystem, identifying new opportunities, and ensuring our human-AI collaboration creates maximum impact.

If you're excited by the challenge of not just implementing systems but continuously evolving them in an AI-enabled world, this role offers unique growth opportunities.Work at the cutting edge of AI-powered Marketing—leveraging automation to scale growth.A lean, high-impact team where every decision ties to business performance.Opportunity to own strategy and execution, without endless red tape.Competitive salary and strong career growth opportunities.If you're ready to build and scale marketing with AI while driving real-world engagement, we want to hear from you.

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