Consumer Experience Manager

OverviewJoin to apply for the Consumer Experience Manager role at Imperial Brands PLC.As our Consumer Experience Manager, you will lead unique strategies to build loyalty and grow performance within a regulated marketing environment.

This role may coach one direct report, a Consumer Experience Executive based in Wellington.

You will report to a Consumer Marketing Leader and be part of a collaborative team.Imperial Brands operates in a highly regulated market, is an inclusive, innovative global FMCG business, and employs around 25,000 people.Principle AccountabilitiesDesign and implement creative, compliant, and high-impact strategies across physical and digital channels.Manage our digital ecosystem, blu.co.nz, to drive a seamless customer journey.Translate consumer insights and platform data into innovative campaigns that comply with legal and regulatory constraints.Lead the content calendar and digital presence while coaching your direct report.Leverage non-traditional marketing channels, where permitted by law, responsibly and effectively.Continuously refine digital performance using analytics and creative experimentation to drive results.Skills and Experience RequiredProven experience in digital marketing, eCommerce, or D2C within challenging or restricted industries (e.g. tobacco, alcohol, gaming).

Strategic mindset with creativity to market differently when conventional channels are off-limits.Strong grasp of SEO, CMS, CRM tools, and digital campaign execution.

Agile, adaptable, and driven to innovate in a restricted sector.Analytical thinker with a hands-on approach to data, content, and results.Collaborative leader with people management skills and the ability to influence cross-functional teams.What We OfferIn return for contributing to our future, you will receive a comprehensive compensation package including base salary, bonus scheme, and additional benefits.

We offer opportunities to grow, learn, and collaborate with purpose as we work toward a healthier future for moments of relaxation and pleasure for our consumers.About UsWe're an international company, fourth largest in our industry, operating across 120 markets with 25,000 employees.

Our culture is driven by a challenger mindset, emphasizing agility, collaboration, inclusion, and development programs that support career opportunities for all.

We are committed to diversity and a respectful workplace.

If you need support to complete an application or attend an interview, please contact

• Opportunity and InclusionEveryone Belongs at Imperial.

We welcome applications from people of all ages, genders, ethnicities, nationalities, disabilities, sexual orientations, religions or beliefs, and neurodivergence.

We provide fair and equal consideration to all applicants.Additional InformationFor more details about this role and similar opportunities in Auckland, New Zealand, you may receive notifications when new Experience Manager roles are posted.Note : Imperial Brands policies state that we never request payment as part of any recruitment process.

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