Marketing Manager B2B

Position DescriptionMarketing Manager B2BBuild visibility, trust and preference for KiwiRail Freight as the first choiceIndustry or supply chain experience would be a bonus but not essentialAuckland basedHe korero mo matou | About us : At KiwiRail, we connect New Zealanders sustainably, powering economic growth and ensuring vital freight and passenger services run smoothly.

Our mission, "Stronger Connections, Better New Zealand," highlights our dedication to sustainability and community well-being.Our people make KiwiRail exceptional.

By fostering a diverse, inclusive, and supportive workplace, we empower everyone to contribute their best.

If you're passionate about innovation and safety, we'd love to welcome you aboard.He whakamarama mo te turanga mahi | About the role : The Marketing Manager B2B plays a critical role in strengthening KiwiRail Freight's position in the logistics market.

The role is responsible for developing and executing brand and marketing initiatives that build visibility, trust, and preference for KiwiRail Freight as the first choice for moving goods across New Zealand.

This includes shaping and activating brand plans, crafting impactful campaigns, and building strong partnerships with internal teams and external stakeholders.

By translating customer insights into effective marketing strategies, the Marketing Manager B2B ensures that our brand resonates with decision makers and directly supports business growth.Key accountabilities include : Develop and implement KiwiRail Freight brand and marketing plans that strengthen market position and drive revenue growthLead marketing campaigns and initiatives that differentiate KiwiRail in a competitive logistics market and showcase the value of rail freightBuild strong relationships with the Commercial and Sales teams to ensure marketing initiatives align with customer needs and support lead generationManage agency and vendor partnerships to deliver high-quality marketing outcomes that support KiwiRail's strategic objectivesChampion the KiwiRail Freight brand internally and externally, ensuring consistency across all customer and stakeholder touchpointsNga pukenga e rapu nei matou | What (skills) you will bring : Knowledge and experience7+ years of experience, preferably in B2B marketingIndustry or Supply Chain relevant experience would be a bonusUnderstanding of CRM systems and marketing automation toolsYou have proven experience developing and delivering brand strategies that drive measurable impactWays of working / Work-related qualitiesYou collaborate effectively with multiple internal stakeholdersYou can build solid relationships with customersYou can develop the brand with vision and creativityYou are commercially astute and data-driven in decision-makingYou model collaboration, safety, and continuous improvementOther RequirementsYou can travel nationally as required.You can pass all required safety and pre-employment checksQualificationsYou need : A degree in Business, Marketing, or a related disciplineRelevant professional experience and industry certifications is a bonusNou te rourou | What's in it for you : Competitive salary plus 4% employer KiwiSaver contributionProfessional development opportunities to help you grow and succeedAccess to NZ Rail Staff Welfare Trust benefits, including holiday homes, medical support and discounted travelBe part of a diverse and inclusive workplace dedicated to innovation, sustainability and community impactKua rite, kia rite | Ready to Make a Difference?

Ra aukati | Applications close : 21 September 2025

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