Marketing Manager

Overview

Global Elite Sports — connecting talent across sports & events. The Blues are a Professional Rugby team based in Auckland, New Zealand that compete in the Super Rugby Pacific (Men’s) and Super Rugby Aupiki (Women’s). They strive to create Blue Pride by valuing people, connections and excellence.

ROLE SUMMARY : We’re looking for a digitally savvy and fan-centric Marketing Manager to lead innovative and engaging campaigns across ticketing, membership, merchandise, brand and hospitality, driving fan engagement and revenue for the Blues. You’ll champion the Blues brand across media and fan platforms, bringing innovative ideas to life while supporting growth across all areas of the business. You’re a self-starter who thrives in a fast-paced, collaborative environment, make data-driven decisions, juggle multiple priorities, and deliver campaigns that drive sales.

About You

• Expertise in digital marketing, CRM, audience analytics, and multi-channel campaigns.
• Ability to manage budgets, stakeholders, sponsors, and media relationships.
• Strong strategic planning and execution skills with 5+ years’ marketing experience.
• Passion for sports with knowledge of fan engagement strategies.
• Tertiary qualification in Marketing, Sports Marketing, or related field.
• Experience in fast-paced and changing environments.
• Experience within professional sport, entertainment or high-profile brands is desirable.

This is an exciting opportunity for a creative marketer to help drive revenue, boost fan engagement, leverage data, and deliver high-impact campaigns for one of New Zealand’s most iconic sporting brands.

Applications close – Friday 3rd October 2025

Details

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Auckland, New Zealand

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