Senior Consumer Insights And Planning Lead

Senior Consumer Insights and Planning LeadSenior Consumer Insights and Planning LeadPublished : 28 / 08 / 2025Job Location : Auckland / New Zealand Job Type : Permanent Work Type : Full Time Category : Marketing, Media & CommunicationsAt Griffin's Snacks, we're proud of our heritage and being New Zealand's largest snack food company, producing a large range of iconic and much-loved kiwi brands - many of which have been known and loved for generations.We have an opportunity for an experienced, consumer-focused marketer to join our team in the permanent role of Senior Consumer Insights and Planning Lead, based at our Head Office in Ellerslie, Auckland with onsite parking and a steady supply of snacks to hand.

Although full-time would be preferred, this position could be 32 hours / 4 days a week for the right candidate.

Reporting to our Marketing Director NZ, this newly created role is reflective of our business desire and demonstrated commitment to being more consumer orientated going forward.If you're a collaborative and future focused insights specialist who always has consumers front of mind, is passionate about building capability across the wider business, and is excited at the idea of being the one to introduce and embed the marketing consumer insights / planning function into our business, then this could be the perfect role for you!

What will you be responsible for?

In this role, you'll lead the understanding of local consumers to inform strategic planning and decision making.

You will play a pivotal part in connecting these learnings (built in partnership with the marketing team) more widely through the local business and through the global Intersnack insights community.

Additionally, you'll also be leading the local marketing strategic planning cycle.

Specifically, you'll be responsible for...Championing our consumers across the businessLeading and owning the setup of and strategic direction of consumer insights for NZ (ie : frameworks, external partners, processes)Partnering with internal teams to identify and address long-term insight gaps that support strategic planning, innovation opportunities, brand identity, and in-store executionDelivering annual trends reviews to inform brand and category planningLeading the marketing strategic planning process with a consumer orientationManaging ad hoc consumer research projects (ie : briefs, selecting agencies, reviewing reverse briefs, coordinating execution, and delivering actionable insights to stakeholders) and maintaining oversight of continuous research (e.g. brand health, category performance)Building capability and coaching marketing and cross-functional teams in the application and generation of insights, fostering a culture of consumer closeness and evidence-led decisions & inspiring curiosity and growth!

Delivering and managing rolling insights calendar and corresponding budget forecast aligned with business priorities and agency agreement and ensuring that all insight investments deliver value and ROI.What you'll bring to the role?

Passion for consumer connectivity5+ years senior insights experience (with experience in brand marketing and / or insights roles within FMCG)Tertiary qualification with a marketing endorsement, or the equivalent body of knowledge gained through experienceIdeally, proven experience working client side on consumer insights process development and management of large-scale consumer insights projectsExcellent technical understanding of research and insights processBroad research methodology experience (Qualitative, Quantitative, Sensory, Shopper)Strategic development, planning and project management experienceHighly collaborative communication style that engages, inspires and influences others, taking them on the consumer insights journey with you!

Ability to turn insights into action, drawing clear and actionable conclusions from research findings, ensuring insight-led thinking is embedded in strategy, execution, and innovationProven budget and business care management skillsMS Suite literateWhat can you expect in return?

In addition to having plenty of snacks on hand in the office, you can expect a competitive package, supportive working environment where you'll feel engaged and valued, career growth opportunities, flexible working options and a focus on health and wellness to make your workplace more enjoyable – including Birthday Leave, Wellbeing & Volunteer Days and a free onsite gym membership!

If you're keen to be part of an internationally owned but locally operated company, creating happy snacking moments every day, we'd love to hear from you!

Please apply directly online (and note the details below).

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Email updates are sent via our recruitment software, Chilli Factor.How to Apply : Fill out the application form below.Click green button - Apply Now - to submit application.If the green button says - Continue Application Next Page - please ensure you complete the form on the next screen to complete your application.Fill out the application form below.Click green button - Apply Now - to submit application.If the green button says - Continue Application Next Page - please ensure you complete the form on the next screen to complete your application.Important : Double check your email is entered correctly.Application updates are sent from Chilli Factor recruitment software.Please check your inbox (and junkmail) for application updates.Recruitment team may text message your mobile number to update you on your job application.

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Although internationally owned, we are still very much a local company - we manufacture our great tasting products across four factories in New Zealand (two in South Auckland and one each in Wellington and Nelson) and employ over 800 people nationwide.For over 160 years, we've been making some of New Zealand's favourite biscuits, crackers, potato chips and bars and it's been a pretty delicious journey, but for us, it's been about more than just the food.

Ever since John Griffin opened our first factory early in the 19th century, our communities have mattered to us too.

We're about getting stuck in and helping where we can, so everyone gets the chance to share in our passion for life and food.Across all of our manufacturing sites, we encourage a work environment that is exciting, challenging and we strive for innovation in everything we do.

Our aim is for our people to share in our success, enjoy our products and reap the benefits of their hard work within a supportive environment where work-life balance is encouraged, and genuine growth and career opportunities are on offer.In joining the Intersnack family, we now are a part of their global business – adding to their large portfolio of local and international snack brands, from potato chips, nuts, and baked products to specialty snacks.

Intersnack are present in over 30 countries across Europe, Australia, New Zealand and beyond and are passionate about enriching people's lives with the right choice of great-tasting snacks.

Every day, more than 15 million consumers around the globe enjoy products from the range of Intersnack brands!

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