Brand & Marketing Copywriter

Join to apply for the Brand & Marketing Copywriter role at Fonterra

For more than 150 years, Fonterra farming families have brought the goodness of natural dairy to people all over the world.

We're a farmer owned Co-operative based in Aotearoa New Zealand.

Made up of thousands of farming families and employees all working together for better.

As a Co-operative we know the value of coming together to achieve a common purpose.

We want to be the source of the world's most valued dairy, working with our farmer shareholders and customers to provide trusted, high-quality dairy nutrition for generations to come.

Here at Fonterra, we are committed to growing our people.

We value you and your career progression and are excited that you are taking this next step in your career journey with us.

We are proud to offer a wide variety of roles across the Co-op, ensuring that no matter what business unit or stage of life you're in, there's a good chance we've got something to suit.

Innovation plays a critical role in unlocking future growth for Fonterra and is integral to achieving our long-term aspirations; it is crucial that innovation continues to evolve as part of our DNA, embedding it into our brand and culture.

In

• , we created a new portfolio of Innovation and Brand to identify growth opportunities to protect shareholder interests and new and innovative, highly valuable markets for our Co-op to compete in.

This portfolio brings a new level of focus, capability, and thinking to help grow the premium value of our products.

We have an exciting new opportunity for a Brand & Marketing Copywriter to join our team on a permanent basis at our vibrant Head Office on Fanshawe Street, Auckland.

In this role, you will have the opportunity to shape our brand's narrative across multiple channels—including digital platforms, print media, and social networks.

Your expertise will help elevate our messaging, ensuring it resonates with diverse audiences and drives results.

You'll be responsible for crafting persuasive copy that aligns with our brand's voice while also contributing to strategic campaigns designed to boost engagement.

Collaboration is at the heart of this role : you'll work closely with our creative team and contribute to both internal and external communications.

Key responsibilities

Create effective messaging for brand and marketing materials

Develop and maintain the Fonterra messaging framework, ensuring coordination for a unified brand voice

Work closely with brand, design, channel, and marketing teams to align strategies

Ensure consistent communication of brand voice across all platforms

Use AI search and SEO methods to enhance copy for better website traffic and organic ranking

Track campaign metrics and refine content based on data to boost performance

You'll be the creative force behind our brand's voice.

Your words will captivate, engage, and inspire our audience across various platforms.

You are skilled in crafting copy for marketing campaigns, social media, websites, and more, ensuring consistency and alignment with our brand's strategies, goals and messaging.

Your ability to understand and connect with our target audience will drive engagement and conversions.

Your keen attention to detail, flair for storytelling, and strong marketing skills will contribute significantly to the team's success.

Key attributes

Over seven years of experience as a copywriter within a brand or marketing agency, or as part of an in-house marketing team

A demonstrated portfolio of successful projects that highlights advanced writing skills and versatility across various marketing channels

Excellent command of grammar and punctuation, with the ability to write in multiple styles and tones tailored to diverse audiences

In-depth knowledge of marketing principles, including customer segmentation, lead generation, and conversion optimization

Strong stakeholder management abilities

We live our values every day—Good Together, Better Every Day, and Every Drop Counts.

They are for everyone and guide how we show up for each other, our farmers, and our communities.

Take our Values Quiz to reflect on how your values align with ours.

Benefits

Fair and equitable pay

Health and well-being programs (medical, mental health support)

Work-life balance options (flexible / hybrid working where possible)

Employee recognition

Support for community involvement and cultural connection

To learn more, visit Fonterra Careers.

Nga Mahi | A Career of Opportunities

At Te Matapuna Fonterra, we are inspired by purpose and guided by our principles and values.

Together, we create goodness for generations and make a global impact at a local level.

As part of our Co-operative, you are an everyday creator, imagining what Fonterra, dairy, and you can be here.

Does this sound good to you?

Come join our whanau—a bring your whole self, and let's solve for better together.

You, me, us together, Tatou, tatou.

He Wahi mo te Katoa | Together, we're shaping a future of inclusion.

Inclusion is key to our Co-operative.

We're building a team that reflects the diverse world we live in, believing it drives better decisions and innovation.

We welcome applications from all backgrounds (ethnicities, genders, identities, orientations, ages, abilities, neurotypes, cultures, religions).

Even if you don't meet every requirement listed, we encourage you to apply; we value potential and growth.

If you face accessibility issues or need accommodations during the process, please contact your recruiter.

We ensure fair participation, allowing you to be at your best.

Tatou, tatou.

Applications will close at midnight on Friday, 07th of November.

References

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Job details

Seniority level : Mid-Senior level

Employment type : Full-time

Job function : Marketing, Public Relations, and Writing / Editing

Industries : Dairy Product Manufacturing

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