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Customer Marketing Manager - Change

Customer Marketing Manager - Change

AnzAuckland, Auckland, New Zealand
2 days ago
Job description

About the role

As a Customer Marketing Manager - Change, you are responsible for planning, developing and delivering communication programmes that support key change initiatives within the business (eg regulatory, compliance and product changes).

It exists to ensure the customer impact of change is communicated effectively, leading to minimal disruption and / or positive outcomes for customers, and that the business objectives of change projects are achieved.

It works with a wide range of senior stakeholders across the organisation to understand business and regulatory requirements, identify customer impacts, and recommend appropriate communication strategies.

Banking is changing and we're changing with it, giving our people great opportunities to try new things, learn and grow.

Whatever your role at ANZ, you'll be building your future, while helping to build ours.

Role Type : There are 2 Customer Marketing Manager - Change opportunities available : 1- Customer Marketing Manager - Change – Fixed Term Contract until September

2- Customer Marketing Manager - Change – Permanent Please let us know on your application which role you would like to be considered for Role Location : Auckland or Wellington

Ka aha to ra e kite ai?

  • What will your day look like This role is accountable for :
  • Identifying the customer impact of business and regulatory change and ensuring this is well understood by stakeholders
  • Identifying the communication and marketing impact of change across all channels and touchpoints, with a customer centric perspective
  • Planning, scoping and sizing the impact of the change
  • Developing marketing strategies to effectively communication change, leading to minimal disruption and / or positive outcomes for customers
  • Build and manage collaborative relationships with internal and external stakeholders to ensure strategies and initiatives achieve business objectives.
  • Monitoring the progress of communications programmes / initiatives for change projects and providing regular status reports
  • Manage, in collaboration with other marketing COE disciplines, the delivery of customer communications and collateral updates for change initiatives
  • Ensure all communications and initiatives meet defined business objectives and are delivered within agreed project budgets, including use of strong controls, governance and risk management
  • Being a SME for business change projects on existing business compliance & governance processes for the Marketing COE as required
  • Ensure projects are reviewed for optimisation and learning post implementation, including identifying continuous improvement opportunitiesOu Pukenga?
  • What will you bring?

To grow and be successful in this role, you will ideally bring the following : 7+ years' experience in marketing / communications or related roles

Proven direct / data driven marketing expertise, preferably in the financial services sector

Strong problem solving and analytical skills, including strong ability to interpret customer insights into initiatives

Project management – demonstrated ability to work across large complex projects and relate to communication requirements

A customer centric mindset and strong communication skills to express complex change into simple outtakes

Strong negotiation, influencing and change management skills to build positive relationships with stakeholders across marketing COE and wider business

Excellent written and verbal communication skills You're not expected to have % of these skills.

At ANZ a growth mindset is at the heart of our culture, so if you have most of these things in your toolbox, we'd love to hear from you.He aha te take e uru ai koe ki a matou?

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Marketing Manager • Auckland, Auckland, New Zealand

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