Assistant Brand Manager| Tip Top Bakeries | Auckland

Assistant Brand Manager| Tip Top Bakeries | Auckland

Tip Top Bakeries NZ

, part of the George Weston Foods(GWF) group, is seeking a passionate and driven

Assistant Brand Manager

to support the growth of our baking portfolio.

This is a fantastic opportunityto work with iconic brands like

Golden

and

Tip Top Bakery

,contributing to exciting marketing initiatives and new product development.

What makes us different?

We're one of the few FMCG companiesin New Zealand that owns every step of the process — from concept to delivery —giving our teams the opportunity to shape the brand at every stage.

About the Role

As Assistant Brand Manager, you'll work closely with theSenior Brand Manager to :

Develop and execute brand plans and marketingstrategies

Support new product development, packaging,sampling, and communications

Analyse market and brand performance to uncoverinsights and opportunities

Manage marketing budgets and collaborate acrossteams to deliver successful campaigns

What You'll Bring

A degree in Commerce, or Marketing (required)

1–2 years' experience in FMCG, retail or asimilar industry (preferred)

Strong analytical and financial skills (basicP&L, budget management)

Curious, proactive, and a results-driven mindset

Excellent communication and collaboration skills

Digital marketing know-how

Passion for brands and a desire to understandconsumer behaviour

Flexible and agile, with a hands-on approach andwillingness to get stuck in

Strong interpersonal skills and emotionalintelligence

Ability to manage multiple priorities and meetdeadlines under pressure

Open-minded and receptive to feedback

A growth mindset with a willingness to learn andadapt

Resilience and a positive attitude in afast-paced environment

Why Join Us?

At Tip Top Bakeries, we're proud of our people and ourbrands.

You'll be part of a high-performing, collaborative team that valuesinnovation, excellence, and continuous improvement.

We offer careerdevelopment, training, and the chance to make a real impact in a dynamic industry.

Competitive salary and annual incentive

Flexibility to work from home

Opportunities for development and growth

Supportive environment where we live our valuesand encourage inclusivity & diversity

Long service benefits and generous parentalleave support

Free on-site car parking

Benefits and Discounts through our GoldenMoments Platform

Access to an extensive range of internaltraining and development programs

Financial support for approved study pathways,as well as traineeship and apprenticeship programs

Paid volunteer days per year as part of ourfocus on Community Partnerships

If you're ready to take the next step in your career andhelp shape the future of one of New Zealand's most iconic brands, we'd love tohear from you.

Apply now

to be part of a brand that's baked intoKiwi culture!

During the recruitment process you may be required tocomplete pre-employment screening tests which include a criminal record checkand drug and alcohol testing.

At Tip Top we strive to create a place where Everyonebelongs, Everyone is valued, and Everyone has equal opportunity.

We encourage applications from people of all ages,nationalities, abilities, and cultures - including the LGBTQI+ community andpeople living with disability.

So, we can get to know you in the best possible way,we're happy to adjust our recruitment process to support accessibility needs.Let us know your needs in providing a positive, barrier-free recruitmentprocess viaemail

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