Brand Manager

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Direct message the job poster from Aspen Pharma Australia

Talent Acquisition Specialist at Aspen Pharma Australia

As part of Aspen Australia, Aspen NZ is one of New Zealand’s fastest-growing pharmaceutical sales, marketing, and distribution companies. We market a diverse portfolio of well-known OTC and prescription brands, driven by our mission to make a meaningful difference in people’s lives through quality, affordable medicines and healthcare products.

We are seeking a Brand Manager to join our Marketing team in Auckland. This is a fantastic opportunity to grow your brand management expertise across a diverse portfolio of OTC brands - including Cartia, Gastro-Stop, Stingose, and Ural - as well as prescription products. Reporting to a Senior Brand Manager, you’ll lead the development and execution of strategies to build brand equity and achieve sales targets, while driving key marketing initiatives such as the development of multichannel campaigns across healthcare professionals (HCPs), consumer and pharmacy trade

Key Responsibilities

• Develop and document annual Brand Plans, based on thorough market analysis and insights.
• Analyse market trends and consumer behaviour to identify opportunities for growth.
• Manage brand communications and promotional activities.
• Prepare materials for trade activations with key accounts to drive sales and brand visibility.
• Develop, implement, and manage channel-specific marketing campaigns across pharmacy and HCPs.
• Create and distribute targeted eDMs to HCPs to support brand engagement and education.
• Manage digital marketing activities (SEO, SEM, websites, social media, eCommerce) in collaboration with agencies.
• Control assigned marketing budgets to support achievement of profit targets.
• Build strong cross-functional relationships with internal stakeholders and external agencies / suppliers, ensuring delivery to budget and performance standards.
• Track and report on activities, outcomes, and recommendations.
• Prior experience and a strong foundation in Brand Management is essential, preferably gained in an OTC pharmaceutical environment.
• Strong analytical skills with the ability to translate insights into actionable strategies; experience in sales forecasting, NPV / ROI, and risk analysis is highly desirable.
• Demonstrated digital marketing experience, including SEO, SEM, content, social media, and website management.
• A positive and proactive attitude, with excellent problem-solving skills and the ability to work at pace.
• Excellent communication and project management skills, with the confidence to engage stakeholders and manage multiple priorities.
• Self-motivated and capable of working independently, while also being a collaborative team player.
• Tertiary qualifications in Marketing, Business or related degree

Aspen New Zealand belongs to a global organization, but we are distinctly a New Zealand business, run by Kiwis for Kiwis. During the past decade, we’ve become one of the fastest growing pharmaceutical sales, marketing and distribution companies in New Zealand. Today, nearly every New Zealander will use one of our products at some point during their life.

Globally, Aspen manufactures approximately 24 billion tablets annually, has 26 manufacturing facilities at 18 sites on 6 continents and all made possible by our people.

Seniority level

Seniority level

Associate

Employment type

Employment type

Full-time

Job function

Job function

Marketing

Industries

Pharmaceutical Manufacturing

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