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Assistant Brand Manager| Tip Top Bakeries | Auckland

Assistant Brand Manager| Tip Top Bakeries | Auckland

George Weston FoodsWorkFromHome, Auckland, New Zealand
3 days ago
Job description

Assistant Brand Manager| Tip Top Bakeries | Auckland

Tip Top Bakeries NZ , part of the George Weston Foods(GWF) group, is seeking a passionate and driven Assistant Brand Manager to support the growth of our baking portfolio. This is a fantastic opportunityto work with iconic brands like Golden and Tip Top Bakery ,contributing to exciting marketing initiatives and new product development.

What makes us different? We’re one of the few FMCG companiesin New Zealand that owns every step of the process — from concept to delivery —giving our teams the opportunity to shape the brand at every stage.

About the Role

As Assistant Brand Manager, you’ll work closely with theSenior Brand Manager to :

  • Develop and execute brand plans and marketingstrategies
  • Support new product development, packaging,sampling, and communications
  • Analyse market and brand performance to uncoverinsights and opportunities
  • Manage marketing budgets and collaborate acrossteams to deliver successful campaigns

What You’ll Bring

  • A degree in Commerce, or Marketing (required)
  • 1–2 years’ experience in FMCG, retail or asimilar industry (preferred)
  • Strong analytical and financial skills (basicP&L, budget management)
  • Curious, proactive, and a results-driven mindset
  • Excellent communication and collaboration skills
  • Digital marketing know-how
  • Passion for brands and a desire to understandconsumer behaviour
  • Flexible and agile, with a hands-on approach andwillingness to get stuck in
  • Strong interpersonal skills and emotionalintelligence
  • Ability to manage multiple priorities and meetdeadlines under pressure
  • Open-minded and receptive to feedback
  • A growth mindset with a willingness to learn andadapt
  • Resilience and a positive attitude in afast-paced environment

    • Why Join Us?

    At Tip Top Bakeries, we’re proud of our people and ourbrands. You’ll be part of a high-performing, collaborative team that valuesinnovation, excellence, and continuous improvement. We offer careerdevelopment, training, and the chance to make a real impact in a dynamic industry.

  • Competitive salary and annual incentive
  • Flexibility to work from home
  • Opportunities for development and growth
  • Supportive environment where we live our valuesand encourage inclusivity & diversity
  • Long service benefits and generous parentalleave support
  • Free on-site car parking
  • Benefits and Discounts through our GoldenMoments Platform
  • Access to an extensive range of internaltraining and development programs
  • Financial support for approved study pathways,as well as traineeship and apprenticeship programs
  • Paid volunteer days per year as part of ourfocus on Community Partnerships

    • If you're ready to take the next step in your career andhelp shape the future of one of New Zealand’s most iconic brands, we’d love tohear from you.

    Apply now to be part of a brand that’s baked intoKiwi culture!

    During the recruitment process you may be required tocomplete pre-employment screening tests which include a criminal record checkand drug and alcohol testing.

    At Tip Top we strive to create a place where Everyonebelongs, Everyone is valued, and Everyone has equal opportunity.

    We encourage applications from people of all ages,nationalities, abilities, and cultures - including the LGBTQI+ community andpeople living with disability.

    So, we can get to know you in the best possible way,we're happy to adjust our recruitment process to support accessibility needs.Let us know your needs in providing a positive, barrier-free recruitmentprocess viaemail

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