Marketing and Content Manager

what we do.

Good Bitches Baking (GBB) is a nationwide, for-purpose organisation with a very simple kaupapa — spreading kindness through the mechanism of home-baked treats.

There are two parts to our programmes. First, we support organisations that work with people having a tough time — from individuals or whānau experiencing illness, grief, violence or hardship, to those who are lonely and simply seek a cuppa, a sweet treat and a kind word. And secondly, we provide flexible, accessible volunteering opportunities without barriers or discrimination. Every week, our 3,500 volunteers across 30 (and soon 32!) chapters share homemade treats with 584 recipient organisations that support people doing it tough.

We believe small doable acts of kindness create big ripples of connection that contribute to healthy, resilient, compassionate communities. We want to maximise the reach of kindness throughout our communities, and make sure everything we do happens as smooth as buttercream!

what we need.

We’re looking for a smart, experienced marketer and storyteller who can turn stories of kindness into action — action that attracts volunteers, builds partnerships, raises the dough, and helps us keep the ovens warm and the kindness flowing.

You’ll lead brand, marketing and content; drive fundraising effectiveness; and champion digital tools that boost our capability.

We’re looking for that special someone who can :

• Lead our marketing and comms strategy to grow awareness, support our kaupapa and create collaboration opportunities.
• Write compelling funding applications and partnership proposals that deliver results.
• Manage our overall brand voice in our content and support our Digital & Operations Coordinator (who handles our website and social media channels).
• Build and nurture partnerships that align with our kaupapa.
• Help our chapters and volunteers tell their stories and connect locally.
• Competently use digital tools to make our mahi smarter and more efficient.

This is a contractor role, up to 90 hours per month, working 100% remotely from anywhere in Aotearoa with a great internet connection! Perfect if you love flexible, purposeful work with a small, kind, high-performing HQ team.

skills & experience

You’ll be an engaging communicator with experience in :

why join us?

We’re a collaborative and friendly HQ team passionate about community kindness. You’ll have flexibility, autonomy, and the joy of seeing your work translate into real impact — one treat at a time.

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